“Political messaging has to come from a pure place,” Capstraw of Women of Email said. “Brands should align themselves only with issues that reflect long-term values of their leadership.”. Key Takeaways. Heightened political activity isn’t likely to significantly change social media behavior.

In research conducted by Values Consulting and Creation Group among female internet users ages 20 to 69, 66.5% reported using LINE in June 2020, compared with 34.8% on Twitter, 29.7% on Instagram, and 22.1% on Facebook. Instagram Will Pass Facebook in South Korea in 2020. Facebook has managed to cut its losses in Japan, but that’s not the case in South Korea.

I'm not going to put my name on the line and multiple posts on my Instagram feed—which are relatively expensive—for $500, especially when my audience is 29% male and 71% female.” —Sean O’Donnell. Measuring Results. Measuring the effectiveness of influencer marketing is a perennial problem for marketers.

Relating to and connecting with teens—the core of Gen Z—can be confusing. For marketers, reaching this cohort starts with understanding how and where teens spend their time.

Gen Z and millennial respondents were much more likely than those ages forty and older to report a negative ad experience, as were male Prime members who spent more than $100 a month on the site relative to their female counterparts. Amazon’s ad business is built on its proprietary consumer data, and research conducted in March suggests US adults are fine with that.

Can social media ban all the bullies?

Most influencers consider brand awareness to be their primary role when collaborating with marketers. But in the past year, social networks like Instagram have slowly begun opening commerce features to creators, indicating that influencer marketing could soon play a larger part in driving purchases on social media.

YouTube’s audience skews slightly male; it will reach 75.4% of male internet users this year, compared with 71.4% of female internet users. Black and Hispanic users are a little more likely to use YouTube than other ethnicities, but the differences are small.

Instagram for Kids: Eroded user trust and heightened regulatory scrutiny are threatening to bury Facebook’s plan for a version of Instagram geared towards children. That could prove disastrous for Facebook’s future growth.

Along with struggles surrounding their work/life balance, kids’ screen time and childcare, parents find plenty to worry about. And the coronavirus pandemic has aggravated already high stress levels.

It includes more than two in every five adults ages 65 and older (43.8%), more than one in four women (27.2%), and nearly two in five non-Hispanic Native Americans or Alaska Natives, making it the nation’s largest minority. Several trends—including an aging population and medical advancements that keep people alive longer—suggest continued growth.

According to April data from Tandem UP and Elogia, 58% of male digital buyers and 50% of female digital buyers said they had made a purchase at Amazon during the pandemic. Moreover, InLoyalty’s May survey showed how consumer usage of select membership and loyalty programs in Spain increased during the pandemic.

Among other identity and facial recognition uses, Megvii’s Face++ is purported to offer beauty scores evaluated from both a male and female perspective. Intended applications include beauty sales and match-making. Researchers have questioned the use of affective and emotional scoring because it runs dangerously close to pseudoscience and phrenology.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nathan Barling, global vice president of product marketing and head of evangelism at Salesforce Datorama, and Bianca Best, MediaCom’s global managing director of Blink Consulting and strategic partnerships. They discussed how data and performance measurement are required to maintain strong business and customer relationships.

It should be noted that 64% of the Instagram users in this study were female; 30% were male, and 6% declined to provide a gender. By age, 25% were 18 to 34, 28% were 35 to 54, 33% were ages 55 and up, and 14% declined to provide an age.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's directors of strategy and insights Kaitlyn Mitchell and Kenta Ogawa, along with Johnson & Johnson Vision’s Ysabel Zachman, director, customer marketing & brand commercialization. They discussed how the J&J brand Acuvue is planning to rebound and connect with its customers in the current climate, and outlined three “must-do’s” to prioritize and incorporate into re-emergence strategies.

Nearly six in 10 participants were US-based women. Direct Messaging. In late September, Facebook announced that it was integrating Instagram’s direct messaging service with Messenger for users who opt in to the new feature. Instagram users will still be able to access messages and calls directly in the Instagram app.

The logistics space has changed quite a bit in the nearly two decades that Brie Carere has worked at FedEx, thanks in large part to ecommerce.