SEP 1, 2021
SEP 29, 2021
The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world. Thanks to the local appetite for foreign content, and these services’ appetite for subscribers, the audience there will keep expanding for the foreseeable future.
JUL 20, 2021
Amazon is maneuvering to become a dominant player in direct-to-consumer healthcare services, beginning with its online pharmacy and telehealth services for its employees. It may acquire more healthcare delivery outlets, such as primary care and urgent care clinics. Entrenched industry players are watching carefully.
AUG 19, 2021
AUG 19, 2021
AUG 19, 2021
APR 8, 2021
Facebook continues its pivot to video
MAR 23, 2021
On today's episode, we look at how awards shows are doing and hand out some pretend awards of our own: "Must-Pay-Attention-To Video Streaming Platform," "Traditional Media Dark Horse," "Standout Brand/Company/Advertiser of the Year," and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jeremy Goldman, Nicole Perrin, Jillian Ryan, and Debra Aho Williamson.
JAN 27, 2021
Though Netflix had an overall stellar 2020, it was a rollercoaster: More than two-thirds of its new subscribers were added in H1 2020, only for net subscriber additions to fall to just 2.2 million in Q3 2020.
JAN 5, 2021
Never in the past two decades of social media history have the features, ad formats, and other business initiatives of the four major social platforms looked as similar as they do today.
NOV 21, 2019
eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and principal analyst Nicole Perrin discuss initial reactions to Google's new cloud-based gaming service Stadia. Then vice president of content studio Paul Verna talks about the effects of Hulu's price hike, why Spotify is recommending podcasts and Amazon's agenda for its new free music streaming service.
MAR 17, 2021
Better data, better campaigns: In a natural progression of its paid advertising capabilities, TikTok will begin personalizing ads based on in-app activity.
AUG 1, 2021
FEB 24, 2021
Video trends to watch & apply to your marketing in 2021. How B2B marketers can use video throughout the marketing funnel. Why marketers are thinking outside the box with video. Presenter. Lauren McHugh is senior product marketing manager at Brightcove. Lauren is focused on how to get the most out of videos within enterprises and also the utilization of video within retail and luxury ecommerce.
NOV 13, 2020
Western Europe showed a strong increase in SVOD platform adoption in recent years, a
trend that is driven by US players such as Netflix and Amazon Prime Video, as well as
newer streaming services and local players entering the market. The streaming wars are
about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.
JAN 2, 2020
Short-form video apps arrived in China in early 2017 and have established themselves as viable entertainment options, allowing users to create content in 15- and 60-second spurts. In fact, we estimate that average daily time spent with short-form video among mobile internet users has risen from 9.9% of total mobile internet time in Q3 2018 to 13.5% in Q2 2019. Meanwhile, time spent on over-the-top (OTT) apps experienced a slight decline.
Performance Metrics |
APR 1, 2020
JUL 20, 2020
Digital won’t be able to make up for the shortfall in ad spend in the UK's traditional channels, but it will register a small increase this year.
DEC 26, 2019
China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets.
OCT 2, 2020
In Spain, streaming platforms are increasingly vying for projects, talent, and viewers. Netflix began producing originals in Spain in 2016 and opened its first European production hub in Madrid in the Spring of 2019. However, as a result of this competition, HBO Spain has doubled down on producing series in Spain in 2019, increasing investment from Amazon Studios, as well as continued investment from Viacom, ATRESMEDIA, and telecom behemoths like Orange & Movistar.
JUL 29, 2021
According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.
FEB 17, 2021
After the COVID-19 shock of H1 2020, everyday life in China has gradually returned to the pre-pandemic norm, and economic activities have been on the rebound.
MAY 4, 2021
The proliferation of streaming services, and the fracturing of content libraries, will ultimately force consumers in Latin America to decide which platforms they value most. This will also create a unique opportunity for cheaper and free ad-supported platforms to swoop in and gain market share among the more price-conscious consumers.
MAY 1, 2021
APR 2, 2021