Broadcast radio and print media, including newspapers and magazines, all posted marginally lower penetration in Brazil in Q1 2020 compared with the prior year. That said, usage remained relatively high—73.2% of respondents had listened to radio shows, and 49.4% had read a print newspaper. Almost as many (47.9%) had read a print magazine.

We estimate that this year, the average US adult will spend almost 48% of their digital media time with mobile apps—more than a quarter of total media time. The rise of CTV has meant only more digital time spent in cookieless environments.

Among US adults, daily average time spent with digital video will reach 2 hours and 42 minutes in 2023, up from 1 hour and 51 minutes in 2019. During the same period, time spent on traditional TV will decrease to 2 hours and 51 minutes, from 3 hours and 27 minutes. These trends were firmly in place before COVID-19 but were accelerated by the pandemic.

TikTok is now second to YouTube in time spent among US users, surpassing “traditional” social networks, per our latest forecast. Our estimates are based on adult users, and if we were to include teens, the TikTok figure would be much, much higher. TikTok also recently extended its maximum video length to 10 minutes, and we expect that to drive more time spent on the platform.

Banners and other non-rich media were forecast to grow $29.5 billion, a 20.2% increase. Just more than half of mobile display advertising for 2020 was rich media: $31.54 billion. We forecast that the bulk of mobile rich media ads, $26.21 billion, would be mobile video advertising.

Use Retail Media to Drive Brand Awareness and Sales. While still nascent, retail media is on track to disrupt Latin America’s booming digital advertising industry. Since digital retailers know consumers’ behaviors best, retail media enables brands to reach consumers with the right message while they are in a buying mindset.

TikTok has partnerships with industry-leading media mix modeling companies like Nielsen, IRI, Analytic Partners, Ekimetrics, and Neustar. TikTok is also helping brands incorporate organic content into their ad campaigns.

However, penetration and time spent are both declining. We estimate that the proportion of 12-to-17s who are TV viewers will have lost roughly 5 percentage points by 2022, drifting down to 81.2%. Daily time spent will have fallen to 79.4 minutes. For now, TV remains a big part of the media mix for younger school kids.

Increasing time spent on smartphones can offer providers new touchpoints, as users look for ways to better integrate their devices into their lives. This will create demand for “adjacencies” to drive users to wallets:.

It’s time for digital platforms to apply content standards properly so we can spend time on doing good and driving growth.”. “We believe that the effectiveness of our ads is related to what content we appear next to,” said Charlie Chappell, head of media at The Hershey Co.

The pandemic further aggravated the problems faced by consumers and businesses across the country, yet none of these factors seem to have caused major changes in media behaviors. Print media continues to lose audiences to digital alternatives.

After a challenging 2020, which saw big shifts in how digital media was consumed and how marketing adapted, we anticipate five developments will have a lasting impact on Canada’s digital economy.

Canadian Media Concentration Research Project (CMCRP). Canadian Urban Institute. Chameleon Digital Media. Novus Media. Public Services and Procurement Canada. Standard Media Index (SMI). Statistics Canada. The New York Times. Vancity Community Investment Bank (VCIB).

The pandemic put pressure on media budgets and changed users’ listening behaviors, forcing advertisers to restructure their audio strategies.

SSCG Media Group. Survey Healthcare Global.