Both Douyin and Kuaishou are well penetrated among the much-coveted Gen Z consumers in China. QuestMobile found that in November 2020, Douyin and Kuaishou reached a respective 51.5% and 42.8% of mobile internet users in the cohort (defined as ages 20 to 25 last year).
A semblance of normalcy will return in 2021 after a media-saturated 2020, fueled by the pandemic. But while media time will reset somewhat this year, digital’s influence will continue to grow.
Social commerce is most popular among adult members of Gen Z: More than half of US social media users ages 18 to 24 have made purchases via a social channel. While social buying is a growing trend in the US, it's more popular in China and Russia, where 51.5% and 49.5% of social network users have purchased via a social channel.
This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.