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  • Article
     | 
    SEP 4, 2019

    So it’s no surprise that in 2016, for example, desktop/laptop formats accounted for more than 61% of all digital ad spending by auto brands. In 2019, though, auto ads on desktops and laptops will claim just 47.3% of digital ad spending by those brands.

  • Article
     | 
    JUL 20, 2020

    However, normal service will be resumed in 2022, and by the end of our forecast, digital ad spending will breach the three-quarters threshold—accounting for 75.6% of total media outlays in 2024. Digital Video Is the Fastest-Growing Format. The marginal growth that we’re predicting for digital ad spending overall wouldn’t venture into positive territory were it not for digital video.

  • Article
     | 
    FEB 18, 2020

    Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.

  • Article
     | 
    APR 6, 2020

    The last US recession—which lasted from December 2007 to June 2009—resulted in two straight years of US ad spending declines. As the coronavirus spreads worldwide more than a decade later, the US faces what looks like another economic downturn.

  • Article
     | 
    JUL 12, 2019

    The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.

  • Audio
     | 
    FEB 3, 2020

    eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about the US political ad spending landscape. How much money is being spent, where and why? They then discuss smartphone voting, consumer attitudes on privacy jargon and how Google can profit from government search warrants.

  • Article
     | 
    AUG 5, 2019

    The programmatic ad supply chain can be opaque, making it difficult for buy- and sell-side platforms to quantify how much money is being paid to vendors. Our new estimates on programmatic fees may shed some light for advertisers and publishers on how much share of all nonsocial programmatic display ad spending is going to fees.

  • Article
     | 
    NOV 21, 2019

    Digital ad spending will grow 10.8% this year, another downward revision from our previous estimate of 11.2%. Total digital ad spend is $19.41 billion. Among traditional media, TV was the most affected. After the World Cup effect wore off, H2 2018 saw revenues decline as TV ad spot prices decreased.

  • Article
     | 
    DEC 27, 2019

    In our July 2019 report on UK digital ad spending, we detailed how car production in the country had dropped more than 20% year over year, while further cutbacks were being introduced on a regular basis. However, we estimated that digital ad spending in the auto industry would grow 9.2% for the year.

  • Article
     | 
    MAR 20, 2020

    Digital spending is a bit more insulated, but it will still take a hit. Our Q3 2019 forecast predicted 15.2% growth in digital ad spending this year, totaling $86.30 billion. Now, however, we are expecting growth of 13.0%, with spend reaching $81.06 billion. “Overall negativity and more cautious spending from advertisers mean that digital ad spending will not be immune to the coronavirus,” Lau said.

  • Article
     | 
    AUG 26, 2019

    It should be noted that Germany’s financial services industry is among the least-developed sectors with respect to digital ad spending, because heavier regulation in Europe means less access to consumers’ personal data and hence less precise targeting.

  • Article
     | 
    SEP 25, 2020

    Programmatic podcast ad spending, which we are forecasting for the first time this year, is growing at a fast rate from a small base.

  • Chart
     | 
    JAN 20, 2021
  • Audio
     | 
    SEP 22, 2020

    eMarketer forecasting analyst Eric Haggstrom, junior forecasting analyst Zachary Goldner, and principal analyst Nicole Perrin discuss the evolving landscape of advertising through connected TV devices and how Roku stands out from the competition. They then talk about when we may see a return to pre-pandemic advertising budgets, the importance of earning consumer trust during data collection, and what happened to ad blocking.

  • Article
     | 
    SEP 11, 2020

    We forecast that US digital radio ad spending will shrink from $4.48 billion in 2019 to $3.72 billion this year, a 17.0% decrease.

  • Article
     | 
    SEP 3, 2020

    Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

  • Article
     | 
    AUG 17, 2020

    In June, we published our first forecast for programmatic digital out-of-home (DOOH) ad spending forecast, which we define as DOOH ads that are transacted and fulfilled via automation. This year, US programmatic DOOH ad spending will more than double from 2019, totaling $181.6 million, and that figure will reach $533.8 million by 2022.

  • Audio
     | 
    AUG 5, 2020

    Shoppers' routines have been disrupted, and many have tried new brands or digital retailers as a result. Jaysen Gillespie, vice president and head of analytics and data science at Criteo, joins Nicole Perrin, eMarketer principal analyst at Insider Intelligence, to discuss acquiring vs. retaining customers during the pandemic, along with other marketing strategies for the social distancing economy.

  • Audio
     | 
    APR 13, 2020

    eMarketer forecasting analyst Eric Haggstrom, vice president of forecasting Monica Peart and principal analyst Nicole Perrin discuss the latest revisions to our US ad spending forecasts. They then talk about Twitter sharing more information with advertisers, social distancing ads showing up in games and Microsoft's digital-only events commitment.

  • Audio
     | 
    NOV 13, 2019

    eMarketer principal analyst Debra Aho Williamson joins host and fellow principal analyst Nicole Perrin to discuss the advertisers that are driving the shift from traditional media ad spending to digital. Does the traditional narrative hold up that a long tail of small advertisers rocketed Facebook to Google to prominence, or are digital pure plays responsible for the shift?

  • Audio
     | 
    OCT 2, 2019

    eMarketer principal analyst Nicole Perrin hosts a new “Behind the Numbers” show called “The Ad Platform,” a platform to discuss all things advertising. In the first episode, Perrin sits with vice president of forecasting Monica Peart and forecasting analyst Eric Haggstrom to discuss US digital advertisers’ budgets. Consolidation is the name of the game as publishers continue to devote dollars to the duopoly and the new behemoth in town.

  • Article
     | 
    AUG 10, 2020

    This year, digital out-of-home (DOOH) ad spending will increase 1.6%, and in 2021 it will grow 19.2%. We expect DOOH ad spending to increase from $2.72 billion in 2020 to $3.84 billion in 2023.

  • Article
     | 
    AUG 10, 2020

    While the coronavirus pandemic caused every major US sports league to suspend its season, esports resumed relatively quickly. Leagues pivoted from competing inside venues to an online-only format where teams and production crews operated remotely. Despite any short-term struggles from large advertising downturns, the outlook for esports remains positive.

  • Audio
     | 
    AUG 7, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the main takeaways from the recent big-tech antitrust hearing; how CBS All Access is beefing up; how much sports can help advertisers this year; the effectiveness of ads during a pandemic; what a Twitter subscription service might look like; how high one could jump on Mars and more.

  • Article
     | 
    AUG 4, 2020

    Podcast listenership in the US has been soaring in recent years and advertising dollars are following. Podcast ad spending is a bright spot amid lackluster digital radio spending. According to eMarketer’s latest forecast, US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.

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