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  • Report
     | 
    OCT 15, 2020

    YouTube is included in this social category, which tends to boost penetration and time spent.

  • Report
     | 
    OCT 15, 2020

    It should be noted that GlobalWebIndex includes the video platform YouTube in its social media category, which tends to increase the figures for both engagement and time spent. Music streaming, gaming, and digital video took up roughly equal amounts of internet users’ time on a typical day in H1 2020, at 54 minutes, 56 minutes, and 1:00, respectively.

  • Report
     | 
    OCT 15, 2020

    Also, YouTube viewers likely contributed to that higher level of engagement, as GlobalWebIndex includes the video platform in its social media category.

  • Report
     | 
    OCT 15, 2020

    Also, YouTube was included in the social network category, meaning that internet users visiting the video platform were counted as social media users. More than 87% of internet users were video-on-demand (VOD) viewers, spending just over 1 hour per day with online TV and video content.

  • Report
     | 
    AUG 12, 2020

    Note that we do not consider YouTube a social network; we consider it a social media property where the primary activity is viewing videos rather than connecting with other users. Most video advertising on YouTube is in-stream, that is, nonnative. Spotlight on Audio Ads. We categorize digital audio ads as a subset of digital display, including digital radio ads and podcast ads.

  • Report
     | 
    OCT 15, 2020

    It’s worth noting that GlobalWebIndex includes YouTube in its social media category, so that anyone streaming video on that platform counts as a social network user. This may also help to explain why the penetration rates of social media and digital video are so similar. Time spent on social networks slipped by 10 minutes between H1 2019 and H1 2020—but it remained high by global standards, at 2:47.

  • Report
     | 
    OCT 15, 2020

    (GlobalWebIndex does include YouTube among its social networks, which tends to raise the figures for social media reach and time spent.). Time spent figures may also tell us something about the video-on-demand (VOD) market in Russia. Average VOD time climbed from 44 minutes to 51 minutes YoY.

  • Report
     | 
    OCT 15, 2020

    (GlobalWebIndex’s social media category includes YouTube, which tends to boost calculations of penetration and time spent with the medium.). Time devoted to online TV and video streaming also rose year over year (YoY) from 1:10 to 1:29. And gaming posted a similar increase from 1:12 to 1:27.

  • Article
     | 
    MAY 20, 2021

    Google says it has over a billion of these journeys every day, as customers go through Search, Maps, Images, Lens, and YouTube seeking out products and services. Merchants will have the opportunity to place their products across these journeys seamlessly with the new integration. The Shopify deal helps Google to expand its ecommerce push.

  • Article
     | 
    APR 7, 2021

    Put another way, an analysis from Digiconomist determined one single Bitcoin transaction required 414.65 grams of CO2, the equivalent of watching 69,109 hours of YouTube. Though some reports claim Bitcoin networks draw up to 74.1% of their energy from renewable sources, that figure is disputed, especially in regions like China where miners rely heavily on hydropower often backed up by fossil fuels.

  • Article
     | 
    JUN 23, 2020

    For example, Spotify announced it now has more than 1 million shows in its podcast catalog and hopes to expand its audience by experimenting with new formats, like video podcasts featuring YouTube creators. Through podcasts, brands can reach a highly engaged audience of digital audio listeners. 

  • Article
     | 
    MAY 29, 2020

    Almost half of those digital viewers will watch live sports through virtual multichannel video programming distributors (vMVPDs), such as Sling TV, Hulu with Live TV and YouTube TV. This year, 17.1 million people will watch live TV on these platforms, up 13.3% from 2019. And 69.3% of internet delivered pay TV viewers will use vMVPDs to watch live sports.

  • Article
     | 
    APR 2, 2021

    Photo and Video: This category, which includes apps like TikTok, YouTube, and Twitch, had the greatest (56%) increase in spending, though the dollar amount for in-app spending was comparatively low, increasing from $6.30 to $9.80 between 2019 and 2020.

  • Audio
     | 
    FEB 22, 2021

    Its new Brand Mentality™ platform combines emotional and social intelligence with Anticipation Software™ to help brands and agencies respond moment to moment with true future-forward marketing across YouTube, TikTok, CTV, livestream video and more. Learn how.

  • Article
     | 
    MAY 28, 2021

    Clearview AI scraped more than 3 billion personal photos from Facebook, YouTube, Venmo, and millions of other websites. Its permanent searchable database is accessed by over 2,400 police agencies including the US Immigration and Customs Enforcement (ICE). Clearview stated that it “has never had any contracts with any EU customer and is not currently available to EU customers.”

  • Report
     | 
    JUN 30, 2020

    YouTube viewing will make up a sizable proportion of this digital video total time spent. This is reflected by its strong performance in Google’s stable of advertising performers—whereas we expect Google’s search business to decline 7.4%; its display revenues (buoyed by YouTube) will grow 3.8% in 2020. Display Takes Pole Position as Search Stumbles.

  • Article
     | 
    MAR 8, 2021

    Underpinning this growth are the strong success of ESPN+ and the rising adoption of virtual multichannel video programming distributors (vMVPDs) like YouTube TV and Hulu + Live TV over the past two years. The number of ESPN+ viewers will grow from 12.6 million in 2019 to 25.0 million in 2021, while the number of vMVPD live sports viewers will rise from 16.4 million in 2019 to 24.1 million in 2021.

  • Article
     | 
    MAR 3, 2020

    That stat, she said, “is just so interesting to compare and contrast with some of the wider reaching, but more passive platforms, like Twitter or YouTube.”.

  • Article
     | 
    JAN 27, 2021

    YouTube viewing is shifting to CTV screens.

  • Report
     | 
    OCT 28, 2020

    YouTube is at the core of school kids’ digital video viewing. We estimate that 85.9% of 12- to 17-year-olds are viewers, as are 52.7% of those 11 and younger. April polling by Dubit identified 50% of 5-to-7s, 58% of 8-to-10s, and 63% of 11-to-15s as viewers. And school kids don’t just use YouTube, they enthuse about it.

  • Article
     | 
    JUN 16, 2020

    April research from Channel Factory, a global technology platform and official YouTube partner, found that consumers were heading to YouTube for “uplifting” content, and that usually meant music videos. The UK study found that 55.5% of respondents said they’d been watching music videos and performances on the platform in the past two weeks—a larger proportion than cited in any other category.

  • Article
     | 
    JUN 23, 2020

    “Search still accounts for the vast majority of Google's net US ad revenues, so even though YouTube will continue to grow this year, it won't be enough to fully counterbalance the more negative trends in search,” Perrin said.

  • Article
     | 
    JAN 21, 2020

    Among teens, usage is more strong; Common Sense Media found in an October 2019 survey that 45% of US teens ages 13 to 17 had used the app in the past month, ahead of Facebook (39%) but trailing Snapchat (67%), Instagram (74%) and YouTube (90%). We will publish our inaugural forecast for the number of TikTok users in the US later this year.

  • Video
     | 
    JUN 7, 2021

    As CPO of SocialCode, Todd developed products to activate and measure first-party audiences across Facebook, Amazon, YouTube, and more. Moderator. Marissa Coslov is vice president of business development at eMarketer.

  • Video
     | 
    DEC 2, 2020

    Net ad revenue breakdowns for big players, like YouTube, Hulu, and Roku. Who’s watching more content on CTV—is it just younger audiences? How to navigate measurement, ad fraud, and planning campaigns in fragmented markets in the new year. PRESENTERS. Ross Benes is an eMarketer senior analyst at Insider Intelligence and was previously a reporter at Digiday.

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