Users skew male: More males have adopted LinkedIn (48%) than females have (40%), unlike Facebook, where females outrank males in adoption rate by 5 percentage points. Youth adoption trails: LinkedIn had the lowest penetration rate among respondents ages 18 to 24, at 35%. This figure was higher for the 55-and-older crowd, at 40%. Of millennials ages 25 to 34, more than half (53%) used LinkedIn.

Instagram knows it has ill effects on some teen users: This presents TikTok with an opportunity to pitch itself as a safer platform for content creators.

Cefrio’s annual tracking of digital purchases by age and gender, “Le commerce électronique au Québec,” shows that in 2018, more men were online shoppers than women by a wide margin—69% of males, compared with 59% of females.

The biggest gains in YouTube viewership between 2017 and mid-pandemic 2020 occurred among females (up 9 percentage points) and Gen X viewers ages 45 to 54 (up 14 percentage points). Key Takeaways. Digital video viewership in 2020 will climb even higher than we previously expected.