Users skew male: More males have adopted LinkedIn (48%) than females have (40%), unlike Facebook, where females outrank males in adoption rate by 5 percentage points. Youth adoption trails: LinkedIn had the lowest penetration rate among respondents ages 18 to 24, at 35%. This figure was higher for the 55-and-older crowd, at 40%. Of millennials ages 25 to 34, more than half (53%) used LinkedIn.
Cefrio’s annual tracking of digital purchases by age and gender, “Le commerce électronique au Québec,” shows that in 2018, more men were online shoppers than women by a wide margin—69% of males, compared with 59% of females.
The biggest gains in YouTube viewership between 2017 and mid-pandemic 2020 occurred among females (up 9 percentage points) and Gen X viewers ages 45 to 54 (up 14 percentage points). Key Takeaways. Digital video viewership in 2020 will climb even higher than we previously expected.