Several large media companies took to the CES stage to introduce or promote their forthcoming advertising-backed video-on-demand (VOD) services. In a keynote address, Linda Yaccarino, NBCUniversal’s chairman of advertising sales and client partnerships, teased the April launch of the company’s new Peacock streaming service.
In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.
The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.
This second annual benchmark evaluates seven Canadian financial institutions across six feature categories and weights their scores according to the results of a survey of mobile banking users in Canada.
Disney delays its theatrical return: Straight-to-streaming releases and shorter theatrical windows are dimming hopes of a full movie industry recovery this year. Worse, some changes may be permanent, further hurting the entertainment industry’s ad spending growth.