FEB 5, 2021
Social commerce is a fast-growing segment of the US ecommerce market that’s garnering more attention and investment from media companies and brands.
FEB 25, 2020
Then again, she has also seen D2C brands “balancing those online and social efforts with offline direct-mail advertising”—one more way in which millennials are omnichannel shoppers. On the downside, some millennials feel suspicious about brands’ usage of social media.
MAR 30, 2020
According to Nicole Amsler, vice president of marketing at AI-powered marketing platform Formation.ai, today’s customer expects personalization everywhere they interact with a brand. "To keep customers engaged, brands need to focus on increasing the relevance of their offers and communications," she said.
AUG 14, 2020
The growing podcast audience in Canada has brands taking notice. Not only has the medium become a fixture in consumer media consumption, it’s also a sticky medium. Listeners consume podcasts heavily compared with other forms of informational media, and they are loyal to the hosts of their favorite shows.
NOV 13, 2020
For some brands, CTV now accounts for as much as 25% of TV spend, according to Amplifi’s Law. He said that some brands appealing to younger consumers are now establishing CTV as a foundation for TV advertising plans, then layering on supplementary linear TV ad placements.
MAR 29, 2021
Fully 60% of OTT and connected TV (CTV) ad dollars will come from linear TV budgets this year, according to a November 2020 poll by the Interactive Advertising Bureau (IAB) of US agencies and brand marketers with digital video in their 2021 media budgets. Digital display will be the second-largest source, accounting for 37% of OTT and CTV ad spending.
FEB 27, 2020
Brands have sought after millennials since the segment was identified as a demographic phenomenon reminiscent of the boomers. There’s been heavy investment in the creation of products and services that fit within an evolving consumer culture, one increasingly defined by this influential cohort. Growing independence and earning make this group the most digitally connected of all.
APR 16, 2020
With some of the brands that sell toilet paper or other essential items online, the demand planning for them has gotten pretty intense. We've taken note of that, prioritized our existing customers, and chose not to pour additional dollars into marketing at this time.
SEP 21, 2021
The pandemic-induced demand for grocery delivery caused retailers to rapidly expand its grocery fulfillment methods with major retailers taking different approaches. Amazon has made noticeable inroads by opening fulfillment centers dedicated specifically to Whole Foods and Amazon Fresh delivery.
APR 29, 2021
Rather than heavily investing in up-and-coming social media platforms, like TikTok, many advertisers are focusing on platforms where consumers are known to engage with brands. January 2021 research from Opinion Box found social media users in Brazil were most likely to follow brands on Instagram and Facebook than other social media platforms like TikTok or LinkedIn.
MAY 21, 2020
“And I submit to you that the second question is actually the more important of the two—because you can build a business strategy around the things that are stable in time.”. This premise has been central to Amazon’s outsized success in growing into the world’s most important retailer.
JUL 13, 2020
The move is similar to Twitter’s approach toward labeling misleading, manipulated or harmful content.
MAY 8, 2020
Join us as Emma Chalwin, senior vice president of corporate marketing at Salesforce, leads a discussion with Heather Flannery, CEO of ConsenSys Health, Belal El-Harazin, founder and CEO of Maverick Digital and Rishad to dive deeper into how their individual and business approaches have changed. The conversation will lean in on how the balance of human intuition and data-driven insights are paramount during this unprecedented time.
AUG 19, 2020
As the pandemic’s economic effects persist, financial services businesses will continue to use digital advertising to vie for customers and boost brand reputation. Digital Ad Spending by Device. Financial services advertising once focused on desktops and laptops, as financial transactions were generally performed on larger screens.
FEB 11, 2020
One reason the White Ops/ANA figure could be low is that it’s based on a sample of impressions from a group of relatively large, sophisticated US-based brand advertisers.
DEC 16, 2020
Moreover, brands facing brand-safety questions will likely demand transparency from location data providers on how the data has been collected, whether it has clear opt-ins, and guidelines for how it is used.
JUL 14, 2021
It is also making up a larger portion of retailers’ bottom lines and becoming an integral part of their go-to-market strategies and investments. From 2016 to 2019, mobile’s share of retail ecommerce sales in Latin America nearly doubled from 20.9% to 40.2%.
DEC 14, 2020
JUL 16, 2020
“When [the coronavirus pandemic] hit, brand [advertising] took a nosedive,” said Jude O’Connor, general manager of brand advertising in North America at AdColony, which delivers ads in mobile games. “When brands canceled or paused and the inventory became available, performance advertisers started taking it.”. Social Media.
NOV 19, 2020
Today marks a big milestone at Insider Intelligence: We launched our new platform, unifying our two brands (eMarketer and Business Insider Intelligence) into a single online experience and expanded our Financial Services coverage. We also just published a report that’s been long in the making--and it happens to be our very first under the new brand.
NOV 2, 2020
Tinuiti also reported Amazon CPCs down YoY in Q3, but Pacvue reported its clients’ CPCs for Sponsored Product and Sponsored Brand ads had returned to annual growth.
MAY 19, 2021
Shifting gears, influencers have become a big part of Blink's marketing strategy. Can you speak to how the company is focusing on this particular channel? I'll step back a bit and say that our content strategy has really become the backbone of our marketing and advertising strategy. It's giving us the freedom to focus on specific audience segments and within relevant channels.
DEC 12, 2019
Almost nine years since its initial launch in China, WeChat has grown from its start as merely a messaging app to its current offering that enables consumers to social network, shop, make payments, order taxis, communicate with brands and everything in between.
FEB 13, 2020
The 2020 holiday season will see mcommerce sales approach those of desktop, and the effects will be amplified by the rollout of 5G.
NOV 25, 2019
Several ad industry insiders who spoke with us said the problem with frequency capping now has more to do with the expectations, strategies and priorities of the publishers and advertisers involved, as opposed to the technology underpinning the buying, selling and measuring of video inventory.