Maps have always been a key mobile feature for consumers, but they’re more prevalent and ad-friendly than ever. This report looks at how advertisers and marketers can use maps to reach consumers in new ways.
In today's edition of "Behind the Numbers," we're discussing digital grocery shopping. A new report shows increasing consumer demand and strong growth ahead, but the sector has been slower to catch on than many have predicted.
Linking the places a person visits over the course of a day or a week provides a more rounded view of their interests and priorities. HERE Technologies explores the three key questions to ask when buying location data for audience segmentation.