So, that leaves us with BVOD as our closest approximation to CTV in the UK.

As the country struggled to get its economy back on track in recent years, the Brazilian real gradually lost a significant amount of value against the US dollar—and the pandemic just made matters worse. Per OANDA, the real’s average annual exchange was trading at BRL3.95 per US dollar in 2019, prior to the pandemic.

We will also be issuing guidance for ad spending in Canada, China, Germany, the UK and the US. We will update our full-year forecast for digital ad spending again in June. You can access all our latest articles, videos and podcasts on the effects of the coronavirus pandemic by clicking the icon at the right of the search bar. Key Takeaways.

We will also be issuing guidance for ad spending in Canada, China, France, the UK and the US. We will update our full-year forecast for digital ad spending again in June. You can access all our latest articles, videos and podcasts on the effects of the coronavirus pandemic by clicking the icon at the right of the search bar. Key Takeaways.

PayPal cited an internal study that indicated 65% of Venmo users increased their digital spending during the pandemic, while 47% showed interest in paying merchants using Venmo.

In both studies, media and entertainment outpaced categories such as automotive, retail, and finance, which account for a much larger share of total digital ad spending. In our own estimates, media and entertainment combined account for about one-tenth of all digital ad spending. Meanwhile, retail accounts for one-fourth of all digital ad spending.

We do forecast such spending for the US and the UK. About one-fifth (18.2%) of all media advertising in the US will be in social media this year. In the UK, that share will be even higher—23.6% of all media advertising. How does Canada compare? Closer to the UK, according to Sonia Carreno, president of IAB Canada, which reports annually on digital ad spending in Canada in partnership with PwC.

Amid unprecedented recessionary headwinds caused by the coronavirus pandemic, China’s total ad spending will downshift considerably, but remain in positive territory at 0.4% growth. This will make it the only national market we cover to see net growth this year. Digital ad spending in China, meanwhile, will grow by 5.0%.

Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.

The coronavirus pandemic has upended countless industries across Latin America, digital advertising included. This report looks at the impact the coronavirus will have on digital ad spending and how advertisers are responding to the pandemic in Argentina, Brazil, Chile, Colombia, Mexico and Peru.

In the US, for example, 43% of internet users polled by GlobalWebIndex in May 2020 said their laptop time had increased, and 24% reported spending more time on a desktop. As a result, advertising on desktops and laptops will still contribute significantly to digital ad spending overall.

The pandemic has greatly affected the distribution of digital ad spending across industries. The bottom fell out of the travel industry, as will ad spending in the sector, while retail will consolidate its dominant position in digital ad spend this year.

Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.

An ongoing Morning Consult survey of US adults found a slight softening of support for sanctions. In mid-April, 56% of registered US voters said the US government should impose sanctions on Russia even if it causes prices to rise. By May 9, that percentage had fallen to 50%.

"Analyst Take" notes on ad spending for search, display, TV and out-of-home in the US, Canada and France are now available. We will also be issuing guidance for ad spending in China and Germany. We will update our full-year forecast for digital ad spending again in June. You can access all of our latest pandemic coverage by clicking the icon at the right of the search bar. Key Takeaways.

We have been providing guidance for our clients through this series of "Analyst Take" notes on US ad spending for search, display, digital video, TV and out-of-home. We have also issued guidance for ad spending in Canada, France, Germany and the UK. We will update our full-year forecast for digital ad spending again in June.

That sets the scene for a mature mobile payments market: This year, RMB 288.1 trillion ($41.741 trillion) in non-B2B use cases will be spent via mobile, representing 92.4% of all digital spending, per August 2021 iResearch data. Alipay and WeChat Pay dominate China’s mobile payment space.