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  • Report
     | 
    MAR 20, 2019

    Bidtellect reported that metrics from clickthrough rate (CTR) to time spent on site to overall engagement scores were higher in Q4 2018 than they had been a year earlier. On mobile, for example, time spent on site was up nearly 28%.

  • Report
     | 
    OCT 17, 2019

    The bulk of these revenues for most mobile-game developers still come from in-app purchases (IAP), according to a 2018 survey of free-to-play game publishers worldwide by deltaDNA, a game analytics and engagement platform and consultancy.

  • Article
     | 
    MAR 30, 2020

    Traditional media may be on a downward curve in time spent and engagement rates, but they remain the trusted fallback for consumers searching for the facts. And in the current climate, facts are more important than ever.

  • Article
     | 
    DEC 5, 2019

    Engagement on Bilibili’s mobile app in China has accelerated in the past year, with growth in monthly active users, daily active users, the number of sessions and the amount of time spent on the app all growing faster than in the previous year, per QuestMobile data and our calculations.

  • Article
     | 
    MAY 29, 2019

    This trend—up from less than one-third of all spending in 2014 (30.8%)—shows no sign of slowing down, due to high levels of brand activation and engagement in digital advertising formats. The increase in digital advertising has come at the expense of traditional formats, which show slight annual declines.

  • Article
     | 
    MAY 29, 2019

    “That is driving higher engagement with these platforms, which is eating away at TV time.”. Overall, the time adults spend per day with traditional media, such as newspapers, magazines, radio and television, will drop 8 minutes this year to 5 hours, 57 minutes. This is the first time traditional media consumption in France has dropped below 6 hours per day, or below 60% of total daily media time.

  • Report
     | 
    OCT 21, 2019

    There’s also the responsibility to think holistically about the journey and create engagement and nurture touchpoints across the entirety of the life cycle—this is especially true for B2B and direct-to-consumer (D2C) CMOs who offer recurring revenue services like SaaS products or product subscriptions.

  • Report
     | 
    JUL 16, 2019

    Two Big Concerns: Loss of Engagement and Targeting. When asked what they were most worried about, or would cause them to spend less on Facebook, the executives we spoke to often had similar responses: a loss of engagement, a reduction in targeting capabilities, or both. “As long as their ads continue to work in terms of efficiency, in terms of their performance, then I think we're OK.

  • Article
     | 
    DEC 11, 2019

    These changes boosted engagement quite dramatically.”. Germany: Instagram, Snapchat and Twitter. While we are seeing a decline in Facebook users in Germany, other social networks like Instagram, Snapchat and Twitter are all gaining users. Instagram will grow by 10.4% this year to 17.7 million users. In 2020, there will be more users under 25 on Instagram than on Facebook.

  • Article
     | 
    NOV 25, 2019

    At the end of the contest, creators of the top three videos with the highest engagement were awarded free US Open gear. Macy’s. The department store kicked off the back-to-school shopping season by bringing its omnichannel “All Brand New” campaign to TikTok using the platform’s Hashtag Challenge.

  • Report
     | 
    MAR 12, 2020

    Programmatic direct is one particular method, which lets buyers set parameters on campaigns on Facebook, for example, and uses automation to transact for audience engagement. Polling numbers from the ACA base showed an insourcing rate of 52% in Canada as a whole, but only 17% in Quebec.

  • Article
     | 
    FEB 1, 2019

    The idea is to increase engagement by keeping users within the Facebook ecosystem. The problem is that consumers use Facebook’s apps differently, and many want to keep them separate. That’s particularly true for WhatsApp. Despite having some social elements, WhatsApp is primarily a platform for sending private or group messages, similar to Apple’s iMessage.

  • Report
     | 
    MAY 30, 2019

    Engagement with TV and films delivered online also showed major leaps in Germany’s 12-to-19-year-old cohort between 2016 and 2018, according to the JIM-Studie. Penetration of Prime Video more than tripled in two years, from 7% to 22%; Netflix posted a similar increase (16% vs. 47%).

  • Article
     | 
    OCT 31, 2019

    Addressable TV lowers channel switching by nearly half (48%), increases ad engagement by up to 35% and drives ad recall by 10% compared with traditional TV (which already has the highest metrics in the industry). Importantly, it delivers results for advertisers. Therefore, if you serve the right ad to the desired audience, the benefits reach far beyond just the advertiser.

  • Report
     | 
    FEB 19, 2019

    As we’ve noted in prior attribution and customer engagement reports, organizational adoption and buy-in are rarely achieved without a top-down mandate. This is true for attribution and aims related to customer experience, and it’s true of larger innovation efforts.

  • Report
     | 
    MAY 7, 2019

    This recurrent engagement signals that the TV networks’ targeting products are delivering value. Play the long game: Simplification will happen over time. It appears that advertisers who have stayed the course have benefitted from advanced targeting after climbing a moderate learning curve.

  • Article
     | 
    JUN 2, 2020

    It's not just about sales, it’s more of an engagement tool. Contactless delivery has also accelerated over the past few weeks. Do you think that will continue? There are a lot of people banking on contactless delivery, such as using self-driving vehicles and drones. The Shanghai government recently launched its 2021-2022 strategy in which contactless delivery is an important component.

  • Report
     | 
    MAR 19, 2020

    With a more fluid environment, it increased the level of employee engagement and satisfaction, so all teams were happier, which made them more effective.”. Key Takeaways. Employees need to be on board with digital transformation. It is incumbent on the leadership to make sure they clearly communicate the company’s digital transformation plans and goals to all employees.

  • Article
     | 
    SEP 9, 2019

    "RCS should provide consumers with another option for sending more content-rich messages to friends and family, including video as well as geolocation sharing and group chat," said Melanie Cohn, senior manager of brand engagement at Dunkin' Brands. Despite the growing popularity of OTT messaging apps, SMS is still common.

  • Report
     | 
    NOV 13, 2019

    Using a mix of data that included time-use diaries, a study in the journal Psychological Science in April 2019 found little evidence of a connection between digital-screen engagement and well-being in adolescents. Rather, any negative impact of technology usage was “minuscule” compared with other activies in adolescents’ lives.

  • Report
     | 
    MAR 27, 2019

    During the same timeframe, several social networks, including Snapchat, Pinterest, Instagram and Facebook also launched a variety of AR features—including shoppable AR, AR games and AR advertising—to further entice users and boost engagement. The collective impact from these developments has been significant.

  • Video
     | 
    SEP 5, 2019

    With account-based marketing (ABM), the focus is on the quality of engagements within a single account, and tracking how accounts move through the pipeline and convert to sales opportunities. Individual leads are less important.

  • Report
     | 
    MAR 28, 2019

    Audio engagement is also increasing thanks to voice-enabled smart speakers. When RMS and Kantar polled nearly 10,000 internet users ages 16 to 69 in Germany in June and July 2018, they found that 25% lived in a household with at least one smart speaker, and 23% had used a smart speaker in the prior two weeks.

  • Report
     | 
    MAR 12, 2019

    A majority of respondents (62%) surveyed in a July 2018 poll of marketing leaders in EMEA measured the success of their omnichannel engagements and experiences by bottom-line boosts to company revenues, according to CMO Council in partnership with SAP Customer Experience and Hootsuite. Another 53% of them measured such efforts by customer satisfaction and loyalty.

  • Report
     | 
    MAR 28, 2019

    Data from its annual report released in January 2019 suggests that its user base is still growing—and so is engagement. The number of messages sent was up 18%, and monthly transactions through in-app payment service WeChat Pay jumped 150% year over year in September 2018.

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