FEB 13, 2020
SEP 5, 2019
Episode 2: Global Digital Ad Spending 2019. Episode 3: How Consumers Spend Time with Media. Episode 4: Global Ecommerce. Episode 5: Digital Ad Spending by Industry. eMarketer's VP Marissa Coslov talks with Principal Analyst Nicole Perrin about her recent report, Consumer Attitudes on Marketing 2019. Download the presentation. eMarketer Live Q&A: Consumer Attitudes Toward Marketing. You had questions.
JUL 15, 2019
Q: Which Chinese marketplaces have the best chance of succeeding in the US and why? A: The U.S. represents one of the world’s most advanced ecommerce markets and represents the location of the world’s No. 3 ecommerce platform: Amazon. In the US, Amazon represents more than one-third of the ecommerc market in gross merchandise value (GMV) and its dominance only continues to grow.
MAR 14, 2020
One of the top pieces of advice to inhibit the spread of the coronavirus being passed along to the US public by health organizations is to limit time spent in public settings. And so, the US government is encouraging consumers to turn to virtual consultations with docs in nonurgent situations in lieu of making trips to the hospital.
MAY 30, 2019
Although digital advertising spending is surging partly due to increasing consumption of video content, India’s ad market’s spending has not caught up with digital channels. We forecast that, in 2019, digital will account for 20.8% of total media ad spend in India, while the time spent share will be 29.9%. Digital ad spending is expected to grow to 24.3% of total ad spending by 2021.
AUG 5, 2019
US advertisers are spending about a third of their nonsocial programmatic display ad dollars on fees this year—aka the “ad tech tax.” Read on to learn more about our inaugural estimates of spending on programmatic fees.
MAY 30, 2019
In the US, this could easily be seen as undue government interference. Also, many US parents see a mobile phone as an essential safeguard for their kids, especially in an age of shootings and other violence in schools. But in France, which has seen only a tiny number of such incidents, parents and teachers have broadly supported the new rule.