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  • Article
     | 
    MAR 4, 2019

    Sure, there are a slew of studies by trade groups and retail and marketing vendors showing that “relevant” ads increase engagement and purchasing. Adlucent found that seven in 10 consumers yearn for personalized ads. IAB presentations state that consumers want fewer, but more personalized ads.

  • Article
     | 
    JUL 7, 2020

    What was engagement like? Influencer Kaelyn White filmed a before and after video highlighting the product. Then, influencer Hyram [@skincarebyhyram] created an organic duet video with Kaelyn. The duet video has been viewed more than 12 million times and loved 2.7 million times. Before the video was posted, we had 1,350 followers. Now we have 20,000. The video is lifting sales, too.

  • Article
     | 
    APR 30, 2020

    “We expect that we will lose some of this increased engagement when shelter-in-place restrictions are relaxed and life returns to a more normal cadence,” Wehner said. Expect more commerce tools. Facebook chief operating officer Sheryl Sandberg has become somewhat legendary for her colorful earnings call examples of how businesses have used Facebook advertising successfully.

  • Article
     | 
    NOV 17, 2019

    How are you driving engagement within your marketing team and strengthening the team’s core? One of the things that I wanted to make sure the team did was have the proper time to get together to focus on, not just personal development, but group development. I’ve done this in two ways: group off-sites and weekly team check-ins.

  • Article
     | 
    MAY 1, 2020

    Record-High Engagement May Be Temporary. Twitter reported that its worldwide monetizable daily active users (mDAUs) grew by 24% to 166 million in Q1 2020. That’s the highest growth rate for the company since it started reporting mDAUs in Q4 2018. Twitter defines mDAUs as users who log in to their account at least once per day from Twitter applications that are able to show ads.

  • Article
     | 
    OCT 29, 2019

    This work is all in service of driving superior user engagement: How do we increase page views, lower bounce rates and increase engagement? Part of answering those questions is addressing how we optimize for SEO, viewability, ad load and delaying ad load ads that are not in view right away.

  • Article
     | 
    MAR 24, 2020

    In short, a discoverability solution gives you a completely new way to engage your buyers and more control over that engagement. By combining product and content discoverability with a deep understanding of intent signals and automated product management, a strong discoverability solution creates a wealth of new opportunities. Getting started early puts you way ahead of your competition.

  • Report
     | 
    JUN 11, 2019

    Typically, key indicators were action-based, like clicks or conversions, but engagement metrics, like time on site, were also mentioned.

  • Article
     | 
    MAR 19, 2019

    That's a successful way to approach video games and esports because they're high-engagement entry points. It's not surprising that several brands, not just the NBA, see [the 2K League] as an opportunity. Grant Paranjape, Director of Esports Business and Team Operations, Monumental Sports & Entertainment (owners of the NBA’s Washington Wizards and Wizards DG esports franchises).

  • Report
     | 
    MAR 6, 2019

    These systems are adept at boosting engagement, but many also come with the ability to provide reporting to meet compliance measures. It’s recently become a core part of the marketing tech value proposition.

  • Video
     | 
    JUN 10, 2019

    How do the two differ in “engagement”? How do they differ in “loyalty”? How do they differ in “customer satisfaction”? We’ve not seen data that connects how a person’s membership in the print vs. the digital audience and a person’s behavior vis-a-vis engagement, loyalty and customer satisfaction connect.

  • Article
     | 
    JUN 12, 2020

    But the affiliate marketing model made it too hard to assess the value of content creators and allocate compensation for their role in achieving a brand’s desired engagement—whether it be a registration or conversion. Affiliate technology was originally built to attribute compensation on last click.

  • Article
     | 
    JUL 12, 2019

    Conversational commerce can be used to connect with prospective customers at all stages of the customer journey—from engagement to product purchase—in increasingly personalized ways. Conversational commerce can be used to create a seamless user experience from online to in-store.

  • Report
     | 
    APR 17, 2019

    New Engagement Efforts. During the earnings call, Twitter CEO Jack Dorsey also said that one of the company’s priorities in 2019 would be to make Twitter “more conversational.” One of the ways in which the company could accomplish that would be by making it easier for users to follow interests and discover new accounts. Of course, that would also help to improve engagement on the platform.

  • Article
     | 
    JUL 10, 2019

    At the same time, to show that it wasn't just a statement from us, we chose to remove our advertising and stop our engagement in the channels that Facebook operated. What would have to change for Mozilla to begin advertising with Facebook again?

  • Article
     | 
    AUG 1, 2019

    By encouraging specific behaviors with our mobile shopping experience, we were able to drive app downloads and overall engagement on this accessible and entertaining platform.

  • Report
     | 
    MAY 30, 2019

    Several factors are driving the mobile trend, including growing engagement with mobile video, messaging and access to social media, as well as banking, gaming, shopping, location services, news and weather alerts. Though use of voice assistants is not yet very prevalent in France, it’s starting to boost total mobile time, too.

  • Article
     | 
    DEC 12, 2019

    “Ultimately, engagement, actual impressions, downloads, saves and other metrics will prevail as KPIs because likes have never truly been an indicator of success.”. And influencer followers don't care much about likes either.

  • Report
     | 
    SEP 11, 2019

    “Brands should strive to make sure the content is engaging and provides value to WhatsApp users, vs. being interruptive to their experience with the app,” said Melanie Cohn, senior manager of brand engagement at Dunkin’ Brands. “They will need to strike a very fine balance, so their Status ads aren’t over-the-top promotional and feel out of place.”.

  • Article
     | 
    APR 7, 2020

    If you’re a traditional marketing organization, you’re probably:. drowning in work. suffering from fire-drill fatigue. struggling with silos and misalignment. dealing with morale or engagement challenges. delivering late or incorrectly. If any of those sound familiar, then it’s time to learn to separate fact from fiction in Agile marketing and embrace agility in your organization.

  • Article
     | 
    OCT 18, 2019

    Personalization is one way to make a great impression and increase engagement from the start. It sets the tone for a fully-integrated personalized experience, extending beyond your website to all your other channels. Every year, personalized marketing automation technology provider Sailthru evaluates 250 retailers’ personalization capabilities across website, email, mobile and even offline.

  • Report
     | 
    MAY 1, 2019

    Social media community engagement, byline placements in industry publications, press mentions and even in-person events are also employed to share content and messaging at this stage. This top-of-funnel content can be used to obtain email addresses through lead generation.

  • Article
     | 
    OCT 24, 2019

    According to Walter Frye, vice president of global brand engagement at Amex, the brand takes a multichannel approach to influencer marketing: On the consumer side, Amex leans heavily on Instagram, uses YouTube for long-form content and complements its strategies on Twitter and Snapchat. Amex marketers also solicit influencers on LinkedIn to market to B2B customers.

  • Report
     | 
    JAN 21, 2020

    “As viewing options grow in 2020, media companies should look to a hybrid model—balancing a free, AVOD system with the subscription-supported, ad-free model—to better monetize content while growing engagement.

  • Article
     | 
    MAR 18, 2019

    Marketers in North America cited business objectives such as customer engagement, brand loyalty and customer retention as the top metrics used to measure marketing success, according to an April 2018 poll conducted by research and advisory firm 451 Research. But oftentimes, these larger company objectives are not so easily translated down to the channel level.

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