AUG 24, 2020
In response, it launched a series of “Ask a Pharmacist” videos on YouTube, in which pharmacists addressed the most common COVID-19 questions they received. The videos were then amplified on the company’s other social channels.
FEB 5, 2020
“We do a lot more video, including shorts and longer-form video,” McArthur said. “It's increasingly a ‘show me’ vs. a ‘tell me’ society, which means creative is definitely more visual than it used to be.”. 35 to 54: Zeroing in on Digital Personas.
MAR 5, 2020
This year, some manufacturers announced they are using AI to upscale HD and 4K video content to 8K quality and have committed to supporting video codecs that will enable 8K TVs to stream 8K content from YouTube. Still, the CTA expects these TVs to make up just 1% of total TVs shipped in the US this year. All Eyes on Foldables.
MAR 31, 2020
In mid-March, Facebook, LinkedIn, Google, Microsoft, reddit, Twitter and YouTube issued a joint statement saying they had banded together to help people stay connected while also “combating fraud and misinformation about the [coronavirus], elevating authoritative content on our platforms, and sharing critical updates in coordination with government healthcare agencies around the world.”
MAY 30, 2019
YouTube and Netflix are extremely popular in Canada. According to our estimates, over 63% of the population (all ages) watches YouTube, and 37% watches Netflix. More than 18.6 million people have subscription over-the-top (OTT) video services in Canada this year, or half the population. This includes services like Netflix, Amazon Prime Video, Crave, Sportsnet Now and TSN Direct.
JAN 10, 2019
Given users’ swift negative reaction to the short-lived change, we don’t foresee Facebook abandoning the feed in 2019. Instagram Will Suffer Growing Pains. Facebook’s upstart social network is approaching its tween years (it turns 9 this year), and that will cause growing pains.
AUG 13, 2019
According to Ryerson’s survey of YouTube users, which were part of its study, 71% of consumers said that YouTube is the first place they go to learn how to do stuff. That’s well ahead of social media and traditional formats like TV, print and radio. “Going to YouTube to learn how to do things is a very different mindset than, let's say, going to Netflix,” Berkowitz said.
NOV 21, 2019
However, when policy reform is enacted in Canada in the next year or so, there will likely be a short period of slower investment in automated ad delivery on the domestic scene. Mobile Programmatic Ad Spending.
SEP 19, 2019
YouTube. In the US, YouTube reaches nearly everyone who watches digital video. This year, we estimate 84.2% of US digital video viewers will use YouTube at least once per month. Nearly 200 million individuals use YouTube regularly, which equates to 60.0% of the country’s population.
MAR 14, 2019
In short, they’re an attractive target audience, but marketers need to understand where and how to reach them. The revolution will be streamed. Unlike sports, which has been the bedrock of the traditional pay TV ecosystem for generations and has only recently migrated to standalone digital platforms, esports was born as a mostly digital activity.
NOV 13, 2019
YouTube is a mainstay of teens’ digital activity. March 2019 polling by the National Research Group identified 92% of 13-to-17s as weekly viewers. In a survey the same month by Ruffalo Noel Levitz (a company that deals with enrollment and fundraising for colleges), about seven in 10 high school students reported using YouTube daily.
OCT 30, 2019
Today, Douyin features a broad range of videos, including short shows, video blogs, cooking shows and more. An analysis of the 10 fastest-growing accounts on the app in March 2019 by CAAS Data found three content trends: funny celebrities, short TV series, and content that focuses on a single vertical such as photography or beauty, according to an April 2019 article in Jing Daily.
SEP 24, 2019
YouTube also has a boomer following. In October 2018 polling for Provision Living (a chain of senior-living communities), boomers reported an average of 11 minutes per day watching YouTube. In some cases, they use it as an information resource.
OCT 28, 2019
But several higher-funnel ad channels achieved a noticeable uptick between 2017 and 2018, including Instagram (up 2.5 points to 44.8%), YouTube (up 7.1 points to 33.4%), Twitter (up 2.8 points to 25.8%), Pinterest (up 3.5 points to 12.9%) and Snapchat (up 3.5 points to 8.3%).
MAR 14, 2020
Over the next few months, Adobe, Facebook, Google and YouTube will all host virtual versions of their popular conferences, which should give us a better sense of the format's potential as a replacement. Marketers are distributing content in a format that is more event-like.
FEB 19, 2019
“You don’t lose the ability to measure things like YouTube or Facebook, because you’re able to look at that on a more aggregate level within the overall mix of marketing that a consumer is exposed to,” said Maggie Merklin, executive vice president of measurement firm Analytic Partners. Most marketers do aim to bring insights down to the user level where possible.
JUL 1, 2019
Along with subscription services, YouTube also has a large Gen Xer constituency. Morning Consult’s September 2018 polling identified 61% of Xers as YouTube viewers. Lots of Xers use their phones to view digital video. In a Leichtman Research Group survey from December 2018, 34% of 35-to-54s said they watch video on their phones daily.