As more search queries come from voice devices—and more results are returned the same way—the possibilities for paid voice search remain blurry. And visual search has the potential to take off on smaller platforms like Pinterest as well as the search giants.

Its most important product initiatives, Shop the Look (shoppable content) and Lens (visual search), date back to 2017. Pinterest’s recent product strategy has been, therefore, less based on experimentation than on refining these core features. “What we focused on in 2020 was making every item on Pinterest shoppable,” said Dan Lurie, head of shopping product at Pinterest.

Clear, quality visual effects and intelligently crafted animations and interactivity can often have a tremendous impact. In a fast evolving digital landscape, new digital creative canvases are emerging every day.

Pinterest Lens is a visual search camera tool available since 2017. It powers Try on, which lets Pinterest users virtually try on products using the in-app camera. Recent advertising/marketing developments:.

But also falling in love with the visuals of food.”. Based on this visual precept, HelloFresh tapped into influencers in Canada to target Gen Z. Elody Petit, a 19-year-old based in Quebec, shares HelloFresh sponsored content in French to her more than 118,000 followers on Instagram. In English Canada, fitness trainer Liv McIlkenny posts for HelloFresh to her nearly 17,000 followers.

Also, eBay’s Image Search function allows consumers to reference a photo or online image and pulls up similar products. Visual search is also an option in the app of fashion retailer Farfetch, headquartered in Western Europe but now operating worldwide. It has partnered with visual AI startup Syte on a “See it, Snap it, Shop it” feature.

New updates include new voice-activated lenses ("Hey Snapchat, turn my hair pink"), expansions of visual search (Snapchat can identity different types of plants and dogs), and SnapML, which lets users upload their own computer vision models for the creation of new filters and AR-related applications.

Visual search, social media lenses/masks, and shopping overlays have increased, but it’s still probably a year early to say that mobile AR is commonplace. Voice will enmesh smartphones even deeper into our lives. Yes, although this was an easy one to predict. We forecast that 103.1 million US smartphone users will connect to voice assistants with their phones in 2020.

According to an analysis of 3.5 million Instagram posts by visual marketing platform Later and influencer marketing company Fohr, the average monthly number of sponsored posts between April 2020 and June 2020 was down by 42.9% year over year (YoY). By December, however, that figure had bounced back, with the number of sponsored posts that month up by over 20% YoY.

Live View relies on “global localization”—a combination of Visual Positioning Service (VPS), Google Street View, and machine learning—which uses a phone’s camera to scan environmental images to determine a user’s precise position and orientation more accurately than GPS.

Between April 2020 and June 2020, the average monthly number of sponsored posts was down by 42.9% year over year (YoY), according to an analysis of 3.5 million Instagram posts by visual marketing platform Later and influencer marketing company Fohr. By December, however, that figure had bounced back as the number of sponsored posts that month grew by over 20% YoY.

VR immerses a user inside a nonfixed 360-degree visual environment. Users interface with multimedia content via connected TVs, desktops/laptops, mobile devices, or headsets. Examples of VR include photos and videos (e.g., Google Earth VR); games (e.g., Horizon Worlds); and virtual simulations (e.g., product demos, virtual showrooms).

Historically, most marketers have equated search with general search engines—especially Google. But many of consumers’ most commercially oriented queries are entered directly on retail sites. And for the most part, that means Amazon.

Find out how Made.com, Guess, and others have set up a visual storytelling framework that resonates with consumers.

Search ad spending in the US will rise by 5.9% this year, significantly below trend, in the face of the massive disruption to consumer lifestyles. But the pandemic is setting search up for a bigger future.

Key technologies like NLP, machine-to-machine communication, increased AI and machine learning (ML) integration, sensors, and augmented reality (AR) integrated visual displays will change how smart homes operate today.

Basic tasks like messaging, running searches, and accessing or transferring external files are harrowing multistep processes that stymie even the most tech-savvy users. They’re also time-consuming, and given that most headsets have a 2- to 3-hour time limit before the battery conks out, they could take up most of the user’s time.

New visual wizardry is fueling the recovery of DOOH across Western Europe. In August 2021, Ocean Outdoor, a major DOOH operator in Germany, the Netherlands, the Nordics, and the UK, rolled out quasi-3D content across its large-format LED screens in several city centers.

Roughly eight in 10 buyers cited poor visuals during online meetings, issues with responsiveness and preparedness, and lacking presentation skills as top mistakes. Distractions garnered 77%. These responses indicate that buyers will notice the level of organization and professionalism from sellers, who must adapt to this new normal as remote work continues amid the pandemic. Read more:.

Sponsored Product ads appear as product listings alongside organic search results, while Sponsored Brand ads, which are also keyword-targeted, appear more prominently, above organic search results and with brand-building content like brand imagery and video.