Warner Bros. Discovery will flex power in streaming, film, and measurement: The historic merger is set to be completed soon, reshaping the media industry.

More on this: TikTok’s popularity with teens (and advertisers) is climbing, and though platforms have come for its lunch with short-form video products of their own, it’s still a dominant force in social media. Thirty-three percent of respondents said TikTok was their favorite social media app, surpassing Snapchat (31%) for the first time.

Nearly half (46%) of respondents cited difficulty finding specific video content because of the number of available streaming services. SVOD vs AVOD: Subscription-based video-on-demand (SVOD) services still reign supreme when it comes to streaming despite the explosion of ad-supported video-on-demand (AVOD) options. SVOD accounted for 53% of all streaming time, while AVOD accounted for 25%.

Netflix and other streamers are doubling down on Japanese animation: Half of Netflix’s 222 million subscribers watched anime last year.

Now, with more than 100 million users in the region, companies can no longer exclude TikTok from their digital marketing strategies. The time has come for brands to reinvent themselves on TikTok.

Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.

Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.

The definition of cinema changed this weekend: With a Best Picture win for “CODA,” Apple showed that a streamer can deliver high-quality movie-going experiences—without going to the movies.

It's not just advertisers who benefit from AVOD channels: Viewers are increasingly using a mix of subscription and advertising-based video. We expect the number of US AVOD viewers to rise from 127.7 million in 2021 to 164.0 million in 2025. Looking forward: YouTube is already a leader when it comes to non-TV digital video like live streaming, and it leads all social media platforms in time spent.

L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.

Spending by Format: Video Accounts for Half of All Programmatic Display. Video formats have outpaced nonvideo formats in programmatic ad spending growth since we started measuring the programmatic display market in 2013. In 2022 and 2023, video will grow at almost twice the rate of nonvideo. 2022 marks the first year that video will surpass nonvideo formats in programmatic ad spending.

SXSW’s return reemphasized the importance of experiential marketing activations: Prime Video and others made big splashes, though pandemic-era virtual experiences remain.

Whether it’s fluctuating viewership or leveraging data-driven technologies to identify the right time and place for brand awareness, there's power in being flexible. In this Q&A, Mediahub's Carrie Drinkwater, chief investment officer, shares where marketing attention is shifting, what clients are looking for, and where new obstacles are rising.

In 2021, more than three-quarters of the time that US adults spent listening to ad-supported audio went to AM/FM radio. Podcasts trailed way behind traditional radio, capturing just 11% of ad-supported listening, while Pandora, SiriusXM, and Spotify each accounted for less than 10%. AM/FM radio held a majority share across adult age groups and was the most listened-to ad-supported audio not only in the car (88%), but also in the home (72%) and workplace (68%).

We put together play kits with products, and produce content for parents in conjunction with each product through booklets, videos on our website, blog posts, and courses. We include insight from a variety of experts—ranging from neuroscientists to pediatricians to speech language pathologists to academics—who provide insight on each developmental stage.

Users could block info cards, ending screens, watermarks, and even natively implemented ad reads within the videos themselves—the kind that allow companies to advertise even through regular ad blockers. Vanced users could also customize their YouTube homepage experience, allowing them to disable promotions and tabs that showed movies available for purchase.

Instagram is closing the distinction between short and long video on its platform. When it shuttered the ill-fated IGTV app in October, it paved the way for video to be just video on Instagram.