This figure does not include subscribers obtained through telecom packages, like the deals that Disney+ has with Verizon and Netflix has with T-Mobile. It also does not include subscribers who are obtained through a free trial, which includes all the Apple TV+ viewers who get the service for free for a year following the purchase of an Apple device.
But another study, from Flurry Analytics (a unit of Verizon), found that just 5% of US iOS 14.5 users opted in to tracking. Flurry says its analytics tool is installed in more than 1 million mobile applications and says it has tracked daily opt-in rates through data from 2.5 million daily active mobile users.
Verizon eliminated bundles that grouped together pay TV and internet services under long-term contracts. It now sells TV, internet and phone services as standalone products. ViacomCBS announced that its streaming services CBS All Access and Showtime have a combined 10 million US subscribers. It earned $1.6 billion in US streaming video revenues last year.
Among the largest ad spenders in the US—digital or otherwise—are Verizon, AT&T, T-Mobile and Sprint, which were known as the Big Four of mobile carriers, before the Sprint and T-Mobile merger in April 2020 made them the Big Three. Cable and internet service providers like Comcast and Spectrum aren’t far behind.