That's likely to avoid making the same mistake Facebook made in 2018 when a test that separated publisher and user-generated content inadvertently magnified fake news and other unsavory content on some people's News Feeds. The test took place in Slovakia, Sri Lanka, Cambodia, Bolivia, Guatemala and Serbia, according to The New York Times.

For example, Pairaphrase software caters to enterprises—including those in the medical and legal fields; KantanMT.com offers custom MT of automotive content; and eBay’s MT facilitates ecommerce by translating product listings and user-generated content. NLP and Voice Tech: The New Frontier. AI-driven voice technology is one of the newest frontiers for globalization and localization.

In addition to short clips of user-generated content, YouTube is now a venue for professionally made teen-targeted shows with serious money behind them. A company called Brat is a case in point. Discussing the latest season of a Brat show called “Chicken Girls,” an August 2018 article in The Hollywood Reporter noted that Brat had 2.1 million subscribers on YouTube.

“As some of those seemingly niche products become higher demand and communities form around them, user-generated content that lives on online product detail pages [like] ratings, reviews, questions and answers, is additive content that you simply can’t display in a physical environment," he said.

Little Red Book’s strength lies in its user-generated content (UGC)—that ranges from thoughts on life to product demos—and the robust online community behind it. The content is heavily focused on fashion, personal care and beauty, travel,and health and wellness. Through the app, users can learn about a large collection of overseas and domestic brands.

“One of the largest challenges for brand risk is where there's user-generated content, and the sheer volume at which content is uploaded,” Chappell said. “YouTube is astounding for the stats showing how much content is uploaded every second. It has done a lot of work to get in human moderation. And we're working directly with partners like YouTube to develop brand safety technology.

As consumers gobble up streaming video and user-generated content, they want to watch it on better TVs. Smart, connected UHD TVs will give OTT services, including Netflix, Amazon Prime Video, Vimeo, Vudu and YouTube the ability to differentiate themselves with premium content for 4K, and eventually 8K, as it becomes practical.