The US market accounts for a solid majority of worldwide spending on programmatic targeting data, according to this research. Global investment will reach $52.26 billion this year. China is a distant second place with almost $7.3 billion in spending expected this year, followed by the UK with $3.59 billion. Data Types Used for Ad Targeting and Audience Segmentation.
We refer to this type of automated buying in social as programmatic direct. This direct form of transacting will account for 76.5% of all programmaticdisplay ad spending in Canada this year and 63.6% of all digital display, according to our forecasts. Mobile and video ad spending growth figures are additional proxies for directional trends in social ad spending.
(Percentages were even higher in Spain and the UK.). In France, just 34% of marketing professionals polled by Cision in May 2020 thought that their marketing and ad budgets would be the same or higher than before the pandemic. One in 10 respondents thought their budgets would shrink by more than half.