eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle at Insider Intelligence discuss Joe Rogan moving exclusively to Spotify, sports trickling back, Twitter letting users limit who replies to them, TikTok AR ads, a grandmother who violated GDPR, an entire indoor town and more.

In December, Twitter announced that it was acquiring social app Squad, which allows users to share their screens and simultaneously video chat. As part of the deal, Twitter shut down Squad one day after the acquisition. In a related move, Twitter also said it is sunsetting livestreaming app Periscope, which it acquired in 2015.

Do Twitter users really want—or need—ephemeral content the way Instagram or Snapchat users do? Probably not. Will Instagram users adopt TikTok-like short videos? All signs point to yes.

Twitter will benefit from its role as a key news source, as consumers aim to keep abreast of updates on the pandemic and specific government measures, among other topics. Predicted growth of 8.1% will translate to 41.9 million monthly active Twitter users in the region in 2020, 3.1 million more than in 2019. Facebook will be the outlier, with only minimal growth in 2020.

In most regions, Twitter is used much less than Facebook, Instagram, and Snapchat—but growth will be steady (8.4% in 2020), thanks to the platform’s starring role as a source of up-to-the-minute, bite-sized news and opinions in a year that was highly volatile politically, socially, and economically.

Twitter. Twitter has had a less linear return to revenue growth than other social properties. In Q2, it was severely impacted by the cancellation of live events and sports, as well as its lack of direct-response advertisers, and worldwide ad revenues declined by 22.7% YoY to $562 million.

In December, P&G competitor Unilever said it would return to Facebook, Instagram, and Twitter in January after a monthslong hiatus triggered by concerns about how the platforms were managing harmful content.

Brazil will also add 3.0 million Twitter users, resulting in a total of 35.4 million Twitter users in the country. Twitter does not publicly disclose monthly user figures. Instead, it focuses on monetizable daily active users (mDAUs), or users who log in to their account at least once per day from Twitter applications that are capable of showing ads. The company reported that it closed Q1 2020 with:.

Another milestone worth noting is that in 2020, TikTok will boast more users in the US than Twitter. With 54.9 million users, Twitter will have a 25.9% reach among social network users. Canada. Trends in Canada are also looking favorable to TikTok.

This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.

Twitter and LivePerson have announced that work from anywhere is permanent. And Instapanel told employees they would remain distributed until at least 2022.

In research conducted by Values Consulting and Creation Group among female internet users ages 20 to 69, 66.5% reported using LINE in June 2020, compared with 34.8% on Twitter, 29.7% on Instagram, and 22.1% on Facebook. Instagram Will Pass Facebook in South Korea in 2020. Facebook has managed to cut its losses in Japan, but that’s not the case in South Korea.

That has kept social listening platforms heavily reliant on Twitter, where posts are much more likely to be public. “With most tools, Twitter still remains the dominant source of volume and quantity of conversation,” RPA’s Dossett said.

The COVID-19 outbreak undermined many of our pre-pandemic US forecasts. Insight can now be gleaned by examining the difference between what we thought would happen as of February 2020 vs. what our forecasts now show.

eMarketer principal analyst Debra Aho Williamson, senior analyst Jasmine Enberg and forecasting analyst Eric Haggstrom discuss Twitter and Snapchat's earnings and what to make of the mixed messages. They then talk about the best times to post on social, whether people think social content is getting better or worse and a new video ad format from Snapchat.

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss how Twitter's Q3 earnings should be evaluated. They then talk about whether social audio will be the next big thing, TikTok's new partnership with Shopify, and if 2020 has been the year of live shopping.

Twitter:. Twitter had 166 million worldwide monetizable DAUs (mDAUs) in Q1, up 24% year over year and 9% over Q4. It was the highest growth rate by either measure in at least two years. On March 23, Twitter reported that it had 164 million mDAUs, which means that in the last week of the quarter, as the pandemic was ramping up, it added 2 million more.

Few would argue that LinkedIn is as feature-rich as other social media marketing platforms like Facebook and Twitter. But LinkedIn is closing the gap, and B2B marketers are starting to take note. “LinkedIn is included in about 80% of campaigns we run for B2B companies,” said Lisa Shepherd, president of Mezzanine Growth, a Toronto-based B2B agency.

Many people turned to social media in recent months to stay connected with friends and loved ones and to share information. But the pandemic didn’t increase the number of people using social networks or messaging apps.

Our revised estimates for total ad spending in Canada this year show a big decline, mirroring what’s expected overall for the Canadian economy. Digital will hold its level after years of double-digit growth.