Usage. About two-thirds of the US population are monthly CTV users. Young people are more likely than older people to use CTV. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.

It should be noted that TVision’s definition of AVOD includes YouTube and Twitch. This isn’t a backlash against SVOD, but it’s a realignment of viewer preferences. In 2019 and 2020, several high-profile and well-funded subscription services launched, including Disney+, Peacock, and Apple TV+.

Our AVOD and free premium video streaming estimates exclude YouTube and other services that rely heavily on user-generated content such as Twitch. Our AVOD estimate is broader than our free streaming forecast because AVOD includes paid subscription services like Hulu and Paramount+, which feature advertising.

Service-oriented websites like Amazon, Twitter, PayPal, Spotify, Twitch, and the BBC were also down. Shift to remote work and learning will continue to push networks to the brink.

The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.

Sony saw an opportunity to embed a platform with a huge user base that overlapped with its core users and moved quickly. The nature of the planned PS5 integration is not yet public, but it’s likely that Discord will be deeply embedded into the experience. Given the rapid rise of social audio, it’s probably not a bad investment either.

Service oriented websites like Amazon, Twitter, PayPal, Spotify, Twitch, and the BBC were also affected. Government services also took a hit: Several British government websites suffered downtime from the outage, per The Guardian. Taxpayers were unable to file their taxes online, and some users were unable to book COVID-19 tests.

Amazon’s Amp looks to differentiate itself in the crowded live audio field: Mobile app lets users play DJ and leverage retail giant’s mighty song catalog.

Other platforms saw smaller increases in live stream usage, according to Tubular. Time spent watching live video on YouTube grew 19% in the last two weeks of March, while on Twitch it was up 16%. Gaming live streams saw a 20% increase in watch time on Twitch. Across social media, celebrities, performers, athletes and influencers have used live streams to reach fans during the pandemic:.

Notably, our social network video ad spending estimates exclude video ads that appear on YouTube or Twitch. Although both platforms have similar social network features, such as personal profiles, comments, or chat feeds, we classify YouTube and Twitch as digital video platforms.

TikTok users, who overwhelmingly engage with TikTok on their mobile devices, will top average daily time spent on the platform at 37.0 minutes in 2021. Facebook users will spend the second most minutes, followed by users of Twitter, Snapchat, and Instagram on their respective platforms.

US iPhone users increased their spending on app purchases by 38% last year, amounting to $138 on average spent annually per active iPhone user according to Sensor Tower data. Sensor Tower attributes the rise in spending to the pandemic which had led to increased phone usage and more time spent on mobile apps.

LinkedIn: In March 2021, LinkedIn launched “Creator Mode,” a new setting that that allows users to select hashtags related to the content they post most about on the platform, so that LinkedIn can share them with interested audiences. It also replaces the “Connect” button at the top of user profiles with “Follow” to help creators grow audiences.

This year, its US audience will also boast 72.7 million monthly Fire TV users, who are using Amazon’s CTV operating system to watch on devices including Fire TV Sticks and other manufacturers’ smart TVs, and 41.5 million monthly viewers of Twitch.

Consumer surveys have found it’s interruptive ads that frustrate users most: ads that take over the screen, prevent users from reading text, or force them to wait before a video plays, for example. By contrast, they’ve been pretty open to “native” ad formats, where the ad fits in with the content on the page—especially if the message is somewhat relevant or useful.

In May, during its inaugural NewFronts presentation, Amazon boasted of an unduplicated audience reach of 120 million US viewers across its ad-supported inventory on Fire TV, IMDb TV, Prime Video, and Twitch. (It raised this estimate to 135 million in October.).

During two scheduled Twitch livestreams, it let fans interact with NFL players and pro gamers as they played four football-inspired games in the virtual stadium.

Beyond whether or not customers can carry out banking functions through alternative channels, greater usage will test how easy to use those channels are, especially for first-time users whose usage is a direct result of coronavirus concerns.

But Twitch is making a concerted effort to attract other types of live streamers, and that opens the door for unboxers and even fashion and beauty streamers to at least consider what that platform has to offer.

Further, Amazon’s livestreaming subsidiary Twitch has cut deals with the NBA’s G League, Major League Soccer’s eMLS esports unit, the NWHL women’s hockey league, and Formula 1’s Mexico Grand Prix. Amazon also simulcasts some of its Prime Video programs on Twitch, mostly to tap into the latter’s “younger and more international” audience, per Donoghue. Facebook.