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  • Report
     | 
    OCT 15, 2020

    Just 11.6% of respondents owned a TV streaming stick or similar device this year. The share owning a smart home product rose from 3.6% to 4.3%. Growing interest in smart TVs reflects a modest rise in digital video consumption. More than 94% of internet users polled in Portugal had watched live TV during the prior month in H1 2020.

  • Chart
     | 
    MAY 6, 2021
  • Report
     | 
    OCT 15, 2020

    Just 9.5% owned a smart home product, such as a system enabling users to manage their home energy consumption or security via a mobile app. Smartphones and smart home devices were more common among 25- to 44-year-olds and those in affluent households. Internet users spent much more time with traditional TV and radio than their digital counterparts.

  • Chart
     | 
    APR 29, 2021
  • Chart
     | 
    APR 29, 2021
  • Chart
     | 
    APR 29, 2021
  • Report
     | 
    OCT 15, 2020

    Broadcast TV is very much alive and well in China, in conjunction with time-shifted and digital viewing options. Nearly 89% of internet users watched live TV in the month prior to polling. Almost 64% viewed TV programs they’d recorded earlier, while 78.0% used broadcasters’ catch-up or on-demand services.

  • Chart
     | 
    APR 29, 2021
  • Report
     | 
    OCT 15, 2020

    Digital video consumption was more common among younger respondents and the affluent, though these distinctions are diminishing as penetration rises. Despite this, time spent with broadcast TV was still well ahead of time spent with online TV in New Zealand, at 1:56 per day per day and 1:11, respectively. Broadcast TV also claimed more time than social networking, which averaged 1:48 each day.

  • Report
     | 
    OCT 15, 2020

    Engagement with time-shifted TV options was even more limited in Romania than in most European countries in H1 2020. Just 31.4% of respondents had used TV channels’ catch-up or on-demand services in the prior month, while 32.3% had recorded TV broadcasts to watch later.

  • Report
     | 
    OCT 15, 2020

    Online TV and video streaming accounted for an estimated 1:13 per day, a marginal increase since H1 2019. Of course, YouTube accounts for a sizable share of video consumption. GlobalWebIndex includes YouTube in its list of social network destinations, which tends to increase the reach of social networking, as well as time spent with the medium.

  • Report
     | 
    OCT 15, 2020

    Broadcast TV remains a central part of internet users’ media experience in the Netherlands, according to GlobalWebIndex. Nearly 88% of respondents had watched live TV in the month prior to polling in H1 2020, while 62.8% had used a channel’s catch-up or on-demand services. Time-shifted viewing was more common among 16- to 34-year-olds and those in middle- and high-income households.

  • Report
     | 
    OCT 15, 2020

    More than 45% of those polled in H1 2020 said they had watched TV shows, films, or other video content from such a service in the month prior, compared with 35.9% in H1 2019. Admittedly, SVOD consumption lags far behind the level of video viewing overall. Some 70.8% of internet users had streamed video content of some kind in the previous month.

  • Report
     | 
    OCT 15, 2020

    Ownership of smartwatches and TV streaming sticks remained below 8% this year, though 12.8% of respondents had a smart wristband. As in H1 2019, barely 10% owned a game console. And just 2.9% said they owned a smart home device, such as a home energy consumption monitor that could be managed via a mobile app. That share too was unchanged since 2019.

  • Report
     | 
    OCT 15, 2020

    Penetration of smart home products, such as energy consumption monitors, reached 10.9%, higher than smart wristbands at 10.0%.

  • Report
     | 
    OCT 15, 2020

    TV viewing remains the most widespread entertainment experience in Japan. Nearly 90% of internet users watched live TV in the month prior to polling in H1 2020, and more than two-thirds had seen TV shows recorded earlier. In both cases, penetration had hardly changed year over year (YoY).

  • Report
     | 
    OCT 15, 2020

    TV and video viewing are settling into new patterns, but traditional media has also kept large audiences. Internet users in Spain still devote plenty of attention to live TV. More than 94% of respondents ages 16 to 64 had watched live TV in the month prior to polling and devoted an average of 2 hours, 14 minutes (2:14) daily to TV—6 minutes more than in H1 2019.

  • Report
     | 
    OCT 15, 2020

    Meanwhile, paid-for digital video consumption rose considerably. In H1 2020, 68.7% of respondents accessed a subscription video-on-demand (SVOD) service such as Netflix in the preceding month—a gain of more than 9 percentage points. As in prior years, take-up was stronger among 16- to 34-year-olds and affluents.

  • Report
     | 
    OCT 15, 2020

    In H1 2020, 85.4% of those polled said they had logged in to social media sites or apps in the prior month—greater than the share who watched live TV. Again, younger respondents recorded the highest involvement with social networks, at 93.2%.

  • Report
     | 
    OCT 15, 2020

    As in 2019, live TV viewing registered greater penetration in Austria than video streaming did, though that margin continues to shrink. While 88.6% of internet users polled in H1 2020 had watched broadcast TV in the prior month, 81.6% had streamed video-on-demand (VOD) content during that period.

  • Report
     | 
    OCT 15, 2020

    Live TV and online video streaming reach over twice as many viewers as subscription video-on-demand (SVOD) services do. Live TV viewing seemed to be declining in Taiwan in H1 2019—but GlobalWebIndex noted slightly greater penetration in H1 2020, at 79.4%.

  • Report
     | 
    OCT 15, 2020

    For example, 86.2% of internet users in Brazil polled in H1 2020 had watched SVOD content in the prior month—not far behind the 89.8% who had watched live TV, and effectively double the 43.2% who had watched a TV channel’s catch-up service. In Mexico, more than 90% had watched SVOD, while 88.9% had watched live TV.

  • Report
     | 
    OCT 15, 2020

    Demographic divides persist among live TV and video viewers, too. Only 80.3% of Ireland’s internet users ages 16 to 24 watched traditional TV in the month prior to polling, compared with 96.7% of those ages 55 to 64.

  • Report
     | 
    OCT 15, 2020

    Digital video has yet to close the gap with live TV, but subscription-based services show real momentum. The overwhelming majority of TV viewers in Poland still watch live broadcasts. As in 2019, about 90% of internet users polled in H1 2020 had watched live TV in the prior month. Time spent with broadcast TV barely changed since last year, estimated at 2:25 daily.

  • Report
     | 
    OCT 15, 2020

    Broadcast TV still reaches more viewers than digital video, but that gap is narrowing. In H1 2020, nearly 88% of internet users ages 16 to 64 watched live TV in the month prior to polling, according to GlobalWebIndex. Additionally, 55.4% of respondents used broadcasters’ on-demand or catch-up services. Digital video viewing still lagged TV viewing in Egypt, but the gap is shrinking.

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