On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will cease being a hot mess, and more. We then talk about whether video streaming growth has officially stalled and if Univision can bring the immediacy of digital measurement to TV ads. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

On today's episode, we discuss what our analysts think will be the key trends of 2022. Will Facebook's grip on digital advertising loosen? How much of a splash will viral commerce make? How much will the pendulum swing back towards physical retail? And more. We then talk about the most important social media challenge facing brands this year and whether Amazon's marketplace model is coming to a store near you. Tune in to the discussion with eMarketer analyst Jasmine Enberg and principal analyst at Insider Intelligence Andrew Lipsman.

Our take on what BNPL, cryptos, super apps, and global digital expansion will look like in 2022—and what that means for key stakeholders.

In this Meet the Analyst Webinar, Insider Intelligence’s Yory Wurmser, principal analyst, will discuss the top five tech trends to watch in 2022

Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments that is set to last. This trend is leading providers to diversify their offerings and compete for share of the market.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Discover what trends you should know—and ignore—as you ring in the new year

In this Meet the Analyst Webinar, Insider Intelligence’s Andrew Lipsman, eMarketer principal analyst, and Blake Droesch, eMarketer analyst, will discuss the top 5 trends to watch in 2022

The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.

A year ago, we published “10 Key Digital Trends for 2021: What Marketers Need to Know in the Year Ahead.” Our trend reports are some of the most popular content we publish for our clients, and we make every effort to get things right. Often, we do. But sometimes, we don’t. Here are a few we didn’t get entirely right. What we said:. Consumers clearly want more privacy controls.

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

CEO Max Levchin said Affirm’s travel and ticketing segment outperformed expectations: Volume doubled from the same period last year, in line with wider trends in the travel sector. Expedia, Vrbo, and Priceline were in the top 10 of Affirm’s partners by volume in Q3. The company also became widely available for American Airlines’ customers during the quarter. What’s next?

This report covers key events in the digital video industry based on data, trends, and business activity in Q4 2020. It includes updated forecasts for CTV and YouTube ad spending. KEY STAT: We forecast that 55.8% of US CTV ad dollars will transact programmatically this year, up from 52.1% in 2019. Monetization. Highlights of Q4 2020:.

Nearly seven in 10 event marketers worldwide said it was a challenge, according to Bizzabo. Still, attendees want to network: 61% said they wanted to have topic-specific conversations digitally with other virtual attendees, according to DGR.