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    Report
     | 
    OCT 15, 2020

    Social media engages more internet users in Indonesia than broadcast TV does. As in 2019, over 93% of internet users ages 16 to 64 polled in Indonesia visited social networks in the prior month, according to GlobalWebIndex. The average time spent with social media was 3 hours, 19 minutes (3:19) per day. These figures were among the highest GlobalWebIndex recorded globally.

    Report
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    DEC 23, 2020

    Are Hispanics heavy users of social media? Social media has natural appeal for people with far-flung relatives and friends, often including some living abroad. And the youthful skew of the Hispanic population yields a receptive audience for platforms like Snapchat and TikTok. Hispanics overindex for social user penetration, but just slightly.

    Report
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    OCT 15, 2020

    Despite this, time spent with broadcast TV was still well ahead of time spent with online TV in New Zealand, at 1:56 per day per day and 1:11, respectively. Broadcast TV also claimed more time than social networking, which averaged 1:48 each day. (GlobalWebIndex includes YouTube in its social category, and this tends to boost both reach and time spent for social media overall.).

    Report
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    OCT 15, 2020

    Moreover, time spent with social actually fell in Brazil, Canada, China, Egypt, and the Philippines, to name a few. In many advanced economies—including Germany, Sweden, Spain, the UK, and the US—time spent with PCs and tablets still exceeds time spent with mobile devices, and by a large margin.

    Report
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    NOV 17, 2020

    These time spent forecasts showed the biggest positive shifts compared with our pre-pandemic estimates:. Time Spent with Smartphones. Smartphone time spent among adults was in line to tick up to 2:40 per day, but instead it will leap to 3:06. That’s almost 26 unexpected additional minutes per day staring at our phones. Time Spent with Subscription OTT Video Services.

    Audio
     | 
    FEB 26, 2021

    On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.

    Report
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    OCT 15, 2020

    Social media also ranked third in terms of time spent, accounting for 3:14 daily, on average. This is no surprise, given the amount of social networking that takes place on mobile. It’s also relevant that GlobalWebIndex includes YouTube in its list of social media platforms; that likely increases penetration and time spent with the medium.

    Report
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    OCT 15, 2020

    It’s worth noting that GlobalWebIndex includes YouTube in its social media category, so that anyone streaming video on that platform counts as a social network user. This may also help to explain why the penetration rates of social media and digital video are so similar. Time spent on social networks slipped by 10 minutes between H1 2019 and H1 2020—but it remained high by global standards, at 2:47.

    Report
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    OCT 15, 2020

    An estimated 92.0% of internet users were active on social media in the month prior to polling, and time spent on social accounted for more than 3 hours per day on average, according to internet users’ own estimates. As in H1 2019, social media remained well ahead of broadcast TV in time spent. In most respects, ownership of advanced digital devices has hardly changed since 2019.

    Report
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    OCT 15, 2020

    Time spent with smartphones and nonmobile devices mirrored those devices’ high penetration rates. In H1 2020, mobile phones claimed an average of 4 hours, 31 minutes (4:31) per day, compared with 4:06 spent on PCs and tablets. Both figures were up year over year (YoY). Time spent with social networking—which totaled 3:00 per day—rose marginally and boosted mobile consumption overall in H1 2020.

    Report
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    OCT 15, 2020

    Daily engagement with social media added up to 1:36, essentially identical to time spent with social in 2019. But penetration of social networking increased 2.9 percentage points, to 84.6%. Among newer digital devices, smart TVs were the clear winner in terms of popularity. Half (49.9%) of respondents owned a smart TV in H1 2020.

    Report
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    OCT 15, 2020

    (GlobalWebIndex’s social media category includes YouTube, which tends to boost calculations of penetration and time spent with the medium.). Time devoted to online TV and video streaming also rose year over year (YoY) from 1:10 to 1:29. And gaming posted a similar increase from 1:12 to 1:27.

    Report
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    OCT 15, 2020

    Compared with video streaming, fewer internet users in Italy (83.6%) engaged with social media. On the other hand, the time spent daily with social platforms averaged 1:50—almost an hour more than time devoted to video streaming, at 58 minutes. This may partly be because GlobalWebIndex includes YouTube in the category of social media.

    Report
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    OCT 15, 2020

    (GlobalWebIndex does include YouTube among its social networks, which tends to raise the figures for social media reach and time spent.). Time spent figures may also tell us something about the video-on-demand (VOD) market in Russia. Average VOD time climbed from 44 minutes to 51 minutes YoY.

    Report
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    OCT 20, 2020

    Social Media and Mobile Messaging. Many people turned to social media in recent months to stay connected with friends and loved ones and to share information. But the pandemic didn’t increase the number of people using social networks or messaging apps.

    Report
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    OCT 15, 2020

    Social platforms contribute massively to digital (and total) time spent, though engagement seems to have lessened during lockdown. In H1 2020, 85.7% of respondents used social media within the past month and spent an average 2:40 per day with social sites. This included use of YouTube, which GlobalWebIndex categorizes as a social network. Daily time spent had decreased by more than 20 minutes YoY.

    Report
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    OCT 15, 2020

    Internet users in rural areas were also more likely than city dwellers to have used social media.

    Report
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    OCT 15, 2020

    Social networking contributes hugely to time spent on both small- and large-screen devices. Some 89.1% of respondents in Romania had visited social platforms in the month prior to polling in 2020, spending 2:21 per day, on average. Print readership registered a steep decline. As digital engagement rises in Romania, the reach of print media is shrinking fast.

    Report
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    OCT 15, 2020

    Moreover, time spent with PCs and tablets declined marginally to 4:07. Social media usage is a huge contributor to consumers’ total media time, especially on mobile devices. Fully 91.3% of web users polled had accessed social media in the prior month, spending an average 3:40 per day.

    Report
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    OCT 15, 2020

    Social networking was the one exception, estimated at 47 minutes, as the pandemic likely increased the time spent keeping in touch with friends and family via social platforms. Also, YouTube viewers likely contributed to that higher level of engagement, as GlobalWebIndex includes the video platform in its social media category.

    Report
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    OCT 15, 2020

    But social media time exceeded them all. Online video viewing hasn’t yet achieved the reach of live TV in UAE. While 83.3% of those polled had streamed video in the previous month, 88.8% had watched live TV. Similarly, the average time spent each day with digital video content (1:40) was marginally less than time spent with broadcast TV (1:42).

    Report
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    OCT 15, 2020

    Time spent with broadcast radio was 1:11 daily, on average—a lower level of engagement than all other activities, except online and print press. The share of US internet users engaging with social media rose by 4.5 percentage points year over year (YoY).

    Report
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    OCT 15, 2020

    As in 2019, the combined time spent on PCs, smartphones, and tablets exceeded 10 hours per day. Mobile claimed the larger share, at 5 hours, 30 minutes (5:30), while PCs and tablets clocked an average 4:38 each day.

    Report
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    OCT 15, 2020

    Time spent with mobile devices averaged 3 hours, 37 minutes (3:37) per day, 1 minute more than in 2019. Last year, 72.7% of respondents owned a desktop or laptop, according to GlobalWebIndex. By H1 2020, however, it seems that PC ownership may have already peaked; just 54.2% of internet users owned a PC.

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