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  • Forecasts
     | 
    JAN 1, 2021
  • Report
     | 
    DEC 23, 2020

    Elsewhere in mobile, Hispanics don’t stand out as heavy users. We estimate that tablet user penetration in 2021 among Hispanics will be slightly below the total-population figure, at 51.2% vs. 53.1%. Signals are mixed on the extent of Hispanics’ smart speaker ownership.

  • Report
     | 
    OCT 15, 2020

    Mobile time already exceeded time spent with TV and continued to do so in H1 2020. Internet users spent a daily average of 2 hours, 22 minutes (2:22) with broadcast TV, a year-over-year (YoY) increase. But average daily mobile time had also jumped to 2:50. The significant gaps between smartphone, tablet, and PC ownership persisted this year.

  • Chart
     | 
    MAY 18, 2021
  • Report
     | 
    NOV 17, 2020

    Similarly, TikTok will gain an additional 20.5 million US users compared with our first projection, and our US mobile proximity payment users forecast is 17.6 million users higher than expected. Which digital time spent forecasts increased the most dramatically between the earlier estimates and the latest estimates?

  • Report
     | 
    OCT 15, 2020

    Time spent on both mobile and larger-screen devices increased since last year. In H1 2020, respondents estimated that they spent 3 hours, 17 minutes (3:17) daily with desktops/laptops and tablets, while mobile time averaged 2:10. Print media audiences are experiencing attrition, while live TV viewing increasingly shares the screen with digital video.

  • Article
     | 
    MAR 23, 2021

    Time spent with both mobile and desktop will both grow faster than TV this year at 6.3% and 2.2% respectively. Together, these devices will account for an equal share of people's time at 44.9% of the average time spent with media in Japan. For more on this topic, read our "Japan Time Spent with Media 2020" report here.

  • Report
     | 
    OCT 15, 2020

    The average time spent daily with tablets and PCs reached 3 hours, 54 minutes (3:54)—while time spent daily with mobile increased to 2:34. The reach of subscription video offerings now rivals that of live TV. Just under 90% of respondents polled in H1 2020 had watched traditional TV in the preceding month, though penetration of live broadcast TV was a good deal lower, at 76.8%.

  • Article
     | 
    JUL 7, 2021

    Report: US Time Spent with Mobile 2021. Article: Peloton ventures into wearables—but it likely won’t be a big deal in healthcare. Article: Can Samsung and Google’s smartwatch collab challenge Apple’s dominance?

  • Article
     | 
    JUL 20, 2021

    Report: US Time Spent with Mobile 2021. Article: Over 70% of US podcast listeners fast forward through ads. Article: Nearly a third of all US media time will be on mobile this year.

  • Report
     | 
    MAY 12, 2020

    In India, the young and the affluent are rapidly adopting smartphones and enthusiastically increasing internet and digital video time, but time spent with traditional TV is still growing.

  • Article
     | 
    JUN 2, 2021

    Report: US Time Spent with Mobile 2021. Article: US Mobile Trends | Roundup. Article: Tim Cook takes the stand to defend the 'Apple Tax' in the Epic Games battle.

  • Report
     | 
    OCT 15, 2020

    Last year, broadcast TV ranked second in terms of time spent, at an average 2:18 daily. In H1 2020, that had fallen to 2:12, while time spent with mobile devices rose to 2:14. In other words, mobile time finally exceeded broadcast TV time in H1 2020—and by just 2 minutes. Digital behaviors are spreading, but adoption of many advanced devices remains modest, even among younger internet users.

  • Report
     | 
    OCT 15, 2020

    Time spent with broadcast radio was down slightly from 2019, while time spent with music streaming increased a few minutes to 1:23. Broadly speaking, the reach of digital video has overtaken that of traditional TV. Overall, 91.7% of internet users in Colombia said they had streamed video content of some kind in the month prior.

  • Report
     | 
    OCT 15, 2020

    As PC and tablet ownership shrank, the time spent with those larger screens declined, too. For the first time, GlobalWebIndex found that the average daily time spent with mobile devices surpassed time spent with PCs and tablets, at 4:27 and 4:15, respectively. Game console penetration continued to lag slightly behind tablets at 43.3% in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Only time spent with PCs and tablets was greater at 4:08 daily. Meanwhile, time spent with mobile phones rose more than any other activity, to 3:01—and was on course to overtake broadcast TV. By contrast, print media continues to struggle. In Q1 2020, 43.1% of US respondents had read a print newspaper in the prior month; among 16- to 24-year-olds, just 32.0% had done so.

  • Report
     | 
    OCT 15, 2020

    Many internet users in India were mobile-first, and mobile phones are now central to media experience in the country. Fully 96.0% of internet users ages 16 to 64 owned a smartphone in H1 2020—a figure unchanged since H1 2019. In addition, one in 10 respondents had a feature phone. Time spent with mobile devices averaged 3 hours, 37 minutes (3:37) per day, 1 minute more than in 2019.

  • Report
     | 
    OCT 15, 2020

    As in 2019, the combined time spent on PCs, smartphones, and tablets exceeded 10 hours per day. Mobile claimed the larger share, at 5 hours, 30 minutes (5:30), while PCs and tablets clocked an average 4:38 each day.

  • Report
     | 
    OCT 15, 2020

    Social media also ranked third in terms of time spent, accounting for 3:14 daily, on average. This is no surprise, given the amount of social networking that takes place on mobile. It’s also relevant that GlobalWebIndex includes YouTube in its list of social media platforms; that likely increases penetration and time spent with the medium.

  • Report
     | 
    OCT 15, 2020

    Time spent with mobile devices significantly outstripped time spent with desktops, laptops, and tablets. On average, internet users ages 16 to 64 spent 4 hours, 21 minutes (4:21) per day with mobile phones, compared with 3:35 on larger-screen devices. However, it’s worth noting that both mobile and PC time rose between H1 2019 and H1 2020.

  • Report
     | 
    OCT 15, 2020

    Time spent with smartphones and nonmobile devices mirrored those devices’ high penetration rates. In H1 2020, mobile phones claimed an average of 4 hours, 31 minutes (4:31) per day, compared with 4:06 spent on PCs and tablets. Both figures were up year over year (YoY). Time spent with social networking—which totaled 3:00 per day—rose marginally and boosted mobile consumption overall in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Daily media time is shifting toward mobile, too. In H1 2019, average time spent with PCs and tablets was almost 30 minutes more than mobile. In 2020, PCs and tablets still claimed more time, but the gap had narrowed to 10 minutes. Mobile time totaled 3 hours, 44 minutes (3:44), while PC time stood at 3:54.

  • Report
     | 
    OCT 15, 2020

    Time spent on mobile devices in H1 2020 stood at 5 hours, 6 minutes (5:06) per day, on average—compared with 3:38 spent on PCs/tablets. Mobile time had risen since last year, while PC time declined. But we should remember that Thailand’s online population is predominantly young and urban; both of these traits are associated with higher usage of mobile devices.

  • Chart
     | 
    APR 29, 2021
  • Chart
     | 
    APR 29, 2021
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