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  • Report
     | 
    OCT 15, 2020

    Despite this, time spent with broadcast TV was still well ahead of time spent with online TV in New Zealand, at 1:56 per day per day and 1:11, respectively. Broadcast TV also claimed more time than social networking, which averaged 1:48 each day. (GlobalWebIndex includes YouTube in its social category, and this tends to boost both reach and time spent for social media overall.).

  • Report
     | 
    OCT 15, 2020

    By contrast, Russia’s digital audio audience has exploded, from 37.8% to 56.3% YoY. However, time spent with music streaming specifically remained relatively unchanged at 44 minutes per day on average.

  • Report
     | 
    OCT 15, 2020

    Overall engagement with digital audio increased marginally in Mexico between H1 2019 and H1 2020 to 88.3% of internet users. But time spent each day with music streaming jumped from 1:46 to 2:10. It’s not clear how much of this rise in digital activity can be traced to pandemic-driven lockdowns and other disruptions to normal life.

  • Report
     | 
    OCT 15, 2020

    Despite these sizable gains in free and paid-for video consumption, broadcast TV still rules time spent. While video streaming occupied an average 1:31 daily, broadcast TV accounted for 2:35. Digital audio is on the rise, too, though less steeply. More than 82% of respondents polled in H1 2020 had streamed music, podcasts, or other audio content from digital platforms in the month prior.

  • Report
     | 
    OCT 15, 2020

    Daily time devoted to print newspapers and magazines lagged time spent with online press—at 1:02 to 1:30 on average, respectively—but both had increased YoY. Many people now listen to digital audio material, too. Younger internet users predominate in these audiences.

  • Report
     | 
    OCT 15, 2020

    Time spent on social networks slipped by 10 minutes between H1 2019 and H1 2020—but it remained high by global standards, at 2:47. Penetration of digital audio—such as music and podcasts—passed 80% in H1 2020 and reached 87.7% among respondents ages 16 to 24. Usage was lowest in the 55-to-64 age bracket, at 65.3%, but still far higher than the comparable figures in most countries surveyed.

  • Report
     | 
    OCT 15, 2020

    Consumption of digital audio content followed a very similar pattern: More than two-thirds of the youngest cohort and 46.5% of affluents had streamed music, podcasts, or other digital audio material in the month prior; males were more likely than females to do so. The prevalence of PCs among seniors is shaping daily time spent with various media.

  • Report
     | 
    OCT 15, 2020

    Compared with most other countries, time spent with social media also remained on the low side at 1:13 per day. Of all the countries that GlobalWebIndex surveyed in H1 2020, only Japan recorded a shorter daily time spent with social (47 minutes).

  • Report
     | 
    OCT 15, 2020

    The share of respondents accessing music or other audio content on digital platforms rose to 62.9%, but live radio occupied almost twice as much time as music streaming on a typical day. Younger internet users were the leading consumers of digital audio, while radio was most popular in the 45-to-54 age bracket.

  • Report
     | 
    OCT 15, 2020

    Additionally, a notable 91.8% of respondents streamed music, podcasts, and other digital audio; these activities claimed an average 1:35 daily. Live broadcast TV remains hugely popular. Fully 88.8% of internet users watched broadcast TV, spending 1:55 per day, on average—almost double the 1:05 spent with online TV and video streaming.

  • Report
     | 
    OCT 15, 2020

    Usage of digital audio content, including music and podcasts, climbed substantially from 2019 to 60.6% of internet users in H1 2020. In the youngest age group, that share was just under 85%.

  • Report
     | 
    OCT 15, 2020

    Penetration of digital audio lagged somewhat at 79.4% but was still high by global standards.

  • Report
     | 
    OCT 15, 2020

    The average time spent with broadcast radio was 1 hour, 7 minutes (1:07) per day—less than in 2019—but average time spent with broadcast TV had risen above 2 hours daily. Sweden’s online population hasn’t turned its back on print media, either; in fact, this is one of the only countries where GlobalWebIndex reported greater engagement with print media in 2020 than in 2019.

  • Report
     | 
    OCT 15, 2020

    GlobalWebIndex found major age-related variations in digital audio consumption, too. Overall, 65.4% of internet users polled in Denmark streamed music, podcasts, or other digital audio content in the prior month, compared with 61.1% in H1 2019. But usage among those 16 to 24 remained far greater, approaching 93%.

  • Report
     | 
    OCT 15, 2020

    By contrast, teens and young adults remain the driving force behind digital audio takeup. Just under 70% of respondents had streamed music, podcasts, or other digital audio content in the month prior to polling. But penetration among 16- to-24-year-olds (91.9%) was double that of the oldest age bracket (46.0%). Demographic divides persist among live TV and video viewers, too.

  • Report
     | 
    OCT 15, 2020
  • Report
     | 
    OCT 15, 2020

    The average time spent daily with tablets and PCs reached 3 hours, 54 minutes (3:54)—while time spent daily with mobile increased to 2:34. The reach of subscription video offerings now rivals that of live TV. Just under 90% of respondents polled in H1 2020 had watched traditional TV in the preceding month, though penetration of live broadcast TV was a good deal lower, at 76.8%.

  • Report
     | 
    OCT 15, 2020

    Time spent with mobile continues to exceed time spent watching live TV in Italy, while smartphones become ubiquitous. Some 97.3% of internet users in Italy ages 16 to 64 owned a smartphone in H1 2020. Interestingly, smartphone ownership surpassed broadcast TV viewing, which stood at 96.4% of internet users, according to GlobalWebIndex polling.

  • Report
     | 
    OCT 15, 2020

    More than 87% of UK internet users polled in H1 2020 had watched live TV in the prior month, and the average daily time spent with broadcast TV was relatively high at 2:37. Like last year, more than two-thirds of respondents had viewed TV shows they recorded at the time of broadcast.

  • Report
     | 
    OCT 15, 2020

    Time spent with mobile devices significantly outstripped time spent with desktops, laptops, and tablets. On average, internet users ages 16 to 64 spent 4 hours, 21 minutes (4:21) per day with mobile phones, compared with 3:35 on larger-screen devices. However, it’s worth noting that both mobile and PC time rose between H1 2019 and H1 2020.

  • Report
     | 
    OCT 15, 2020

    Social networking contributes hugely to time spent on both small- and large-screen devices. Some 89.1% of respondents in Romania had visited social platforms in the month prior to polling in 2020, spending 2:21 per day, on average. Print readership registered a steep decline. As digital engagement rises in Romania, the reach of print media is shrinking fast.

  • Report
     | 
    OCT 15, 2020

    Penetration of digital audio was also up by several percentage points in H1 2020. Six in 10 internet users had streamed music, podcasts, or other digital audio content in the month prior to polling. Like digital video viewers, digital audio listeners skewed higher in urban areas and among younger age groups.

  • Report
     | 
    OCT 15, 2020

    Similarly, young people were far more engaged with digital audio—24.6% of respondents ages 55 to 64 had streamed music, podcasts, or other digital audio content in the prior month, while usage among those ages 16 to 24 was over three times greater, at 77.3%. Across all demographics, 52.9% of respondents were digital audio listeners. Newer technologies and devices have seen lackluster uptake.

  • Report
     | 
    OCT 15, 2020

    Similarly, more than 60% of the sample listened to broadcast radio in H1 2020, though digital audio reached 89.1% and accounted for longer periods of time. Music streaming alone claimed an average of 2:19 per day, compared with 54 minutes spent with broadcast radio. The internet users polled in India have also taken to voice search.

  • Report
     | 
    OCT 15, 2020

    Notably, there was no corresponding increase in digital audio takeup; the proportion of respondents listening to streamed music, podcasts, or other digital audio content rose only marginally, from 64.4% to 65.0%. The TV and video picture is less clear-cut, but gains were made in subscription video-on-demand (SVOD) viewing.

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