Geography

Asia-Pacific (178)
Europe (180)
Latin America (53)
Middle East & Africa (23)
North America (277)
Worldwide (73)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
604 Results
Filter
Sort by: Relevance | Date
  • Report
     | 
    OCT 15, 2020

    Similarly, the average time spent each day with digital video content (1:40) was marginally less than time spent with broadcast TV (1:42).

  • Report
     | 
    OCT 15, 2020

    Social networking was the one exception, estimated at 47 minutes, as the pandemic likely increased the time spent keeping in touch with friends and family via social platforms. Also, YouTube viewers likely contributed to that higher level of engagement, as GlobalWebIndex includes the video platform in its social media category.

  • Report
     | 
    OCT 15, 2020

    Between H1 2019 and H1 2020, daily time spent with broadcast radio remained effectively unchanged at 0:46, while daily time spent streaming music climbed by a few minutes, to 1:16. GlobalWebIndex also measured podcast consumption in 2020 for the first time; in Egypt, podcasts accounted for 49 minutes daily on average.

  • Report
     | 
    OCT 15, 2020

    The average time spent daily with mobile devices was 3 hours, 10 minutes (3:10) in 2020—a marginal decline YoY. But total time spent with PCs and tablets fell from 2:47 to 2:20 daily. For the majority of web users, digital audio and video coexist happily with traditional broadcast media. Broadcast TV is very much alive and well in China, in conjunction with time-shifted and digital viewing options.

  • Report
     | 
    OCT 15, 2020

    Time spent with print formats was less than time spent with online press, at 26 minutes and 38 minutes, respectively. To date, traditional TV has maintained robust audiences. In H1 2020, 89.7% of respondents had watched live TV in the prior month. Broadcasters’ time-shifting options are popular, too.

  • Report
     | 
    OCT 15, 2020

    Moreover, time spent with social actually fell in Brazil, Canada, China, Egypt, and the Philippines, to name a few. In many advanced economies—including Germany, Sweden, Spain, the UK, and the US—time spent with PCs and tablets still exceeds time spent with mobile devices, and by a large margin.

  • Report
     | 
    OCT 15, 2020

    Time spent with mobile devices averaged 3 hours, 37 minutes (3:37) per day, 1 minute more than in 2019. Last year, 72.7% of respondents owned a desktop or laptop, according to GlobalWebIndex. By H1 2020, however, it seems that PC ownership may have already peaked; just 54.2% of internet users owned a PC.

  • Report
     | 
    OCT 15, 2020

    However, time spent with music streaming specifically remained relatively unchanged at 44 minutes per day on average.

  • Report
     | 
    OCT 15, 2020

    Time spent with print press (35 minutes daily, on average) remained higher than the 24 minutes devoted to online press. Social networks engaged more internet users in Israel than any traditional media format except TV. (GlobalWebIndex includes YouTube in its social category, which increases the metrics for penetration and time spent.)

  • Report
     | 
    OCT 15, 2020

    (GlobalWebIndex includes YouTube in its social network category, which tends to raise the level of engagement and time spent with social media overall.). Subscription video services and digital audio posted significant gains. Between H1 2019 and H1 2020, smart TV penetration declined from 46.0% to 44.8%, according to GlobalWebIndex.

  • Report
     | 
    OCT 15, 2020

    Social networking contributes hugely to time spent on both small- and large-screen devices. Some 89.1% of respondents in Romania had visited social platforms in the month prior to polling in 2020, spending 2:21 per day, on average. Print readership registered a steep decline. As digital engagement rises in Romania, the reach of print media is shrinking fast.

  • Report
     | 
    OCT 15, 2020

    Time spent with broadcast TV increased year over year (YoY), averaging 2 hours, 11 minutes (2:11), though time spent with radio dropped by several minutes, to 1:21 per day. Print media remained widely popular as well, despite a gradual decline in readership, especially for newspapers. In Q1 2020, print newspaper and magazine penetration reached 58.3% and 59.4%, respectively.

  • Report
     | 
    OCT 15, 2020

    It should be noted that GlobalWebIndex includes the video platform YouTube in its social media category, which tends to increase the figures for both engagement and time spent. Music streaming, gaming, and digital video took up roughly equal amounts of internet users’ time on a typical day in H1 2020, at 54 minutes, 56 minutes, and 1:00, respectively.

  • Report
     | 
    OCT 15, 2020

    Compared with most other countries, time spent with social media also remained on the low side at 1:13 per day. Of all the countries that GlobalWebIndex surveyed in H1 2020, only Japan recorded a shorter daily time spent with social (47 minutes).

  • Report
     | 
    OCT 15, 2020

    Time spent with broadcast TV barely changed since last year, estimated at 2:25 daily. The digital video audience is almost as extensive. About 85% of survey respondents streamed video content of some kind in the prior month; average viewing time was 1:00 per day.

  • Report
     | 
    OCT 15, 2020

    And video streaming occupied just 1:09 per day, on average—about half the time spent each day with broadcast TV. Meanwhile, 69.4% of respondents had listened to digital audio—including music, podcasts, and dramas—in the month prior to polling. That said, age-related differences remain much more marked among digital audio consumers.

  • Report
     | 
    OCT 15, 2020

    The average time spent daily with tablets and PCs reached 3 hours, 54 minutes (3:54)—while time spent daily with mobile increased to 2:34. The reach of subscription video offerings now rivals that of live TV. Just under 90% of respondents polled in H1 2020 had watched traditional TV in the preceding month, though penetration of live broadcast TV was a good deal lower, at 76.8%.

  • Report
     | 
    OCT 15, 2020

    Time spent streaming music averaged 1:04 per day, while video streaming occupied an average 57 minutes per day. Both times were unchanged since last year.

  • Report
     | 
    OCT 15, 2020

    Despite this, time spent with broadcast TV was still well ahead of time spent with online TV in New Zealand, at 1:56 per day per day and 1:11, respectively. Broadcast TV also claimed more time than social networking, which averaged 1:48 each day. (GlobalWebIndex includes YouTube in its social category, and this tends to boost both reach and time spent for social media overall.).

  • Report
     | 
    OCT 15, 2020

    The average time spent with broadcast radio was 1 hour, 7 minutes (1:07) per day—less than in 2019—but average time spent with broadcast TV had risen above 2 hours daily. Sweden’s online population hasn’t turned its back on print media, either; in fact, this is one of the only countries where GlobalWebIndex reported greater engagement with print media in 2020 than in 2019.

  • Report
     | 
    OCT 15, 2020

    Apart from the internet itself, live TV is the most widespread media activity among respondents, reaching 84.2% in H1 2020 and claiming an average 1 hour, 53 minutes (1:53) per day. Many newer digital devices and services are struggling to reach the mainstream. Just 16.0% of male and 10.9% of female internet users in Switzerland owned a smartwatch in H1 2020.

  • Report
     | 
    OCT 15, 2020
  • Audio
     | 
    NOV 25, 2019

    eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch discuss how teens are using the Internet. Where are they spending their time? And how is that time spent online affecting their well-being? Mark and Lucy then talk about what younger sports fans are craving and the demographic that feels ignored by beauty brands.

  • Chart
     | 
    APR 1, 2021
  • Chart
     | 
    APR 1, 2021
Others also searched for