Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels.
KEY STAT: US adults spent 13:38 per day with media in 2020. Of this total, 7:50 was spent with digital media. By 2022, time spent with digital media will account for 60.2% of total US media time. Behind the Numbers. Our methodology for the US time spent with media forecast is based on an analysis of 3,902 metrics from 177 sources.