TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It will have 60% more users than Snapchat and twice as many as Twitter this year.

The adoption of social commerce—the ability to shop and buy, directly or indirectly, via social media platforms—accelerated during the pandemic. The vast majority of social commerce today is within the discovery and consideration stages. However, checkout capabilities are not available from the leading social networks in Canada.

They are available to creators in the US, Canada, UK, Austria, France, Germany, Switzerland, and Australia. Like their predecessor, Idea Pins are multipage content modules that don’t disappear. Idea Pins are also designed to accommodate multiple types of video. This puts them closer to TikTok in some respects than to other Story formats.

Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

In March, Snapchat rolled out its TikTok-like feed, Spotlight, to users in three more countries: Brazil, India, and Mexico. Before the expansion, Spotlight was available to users in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France.

India’s TikTok ban may help boost Instagram’s user base in the country and worldwide. India’s Instagram user base will grow by 47.9% in 2020 and continue to rise through 2024. That’s thanks, in no small part, to the government’s ban on TikTok which is helping redirect users to Instagram (and Snapchat).

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

One contender that is growing rapidly among US teens is TikTok. According to a September 2019 survey by Morning Consult, 42% of US internet users ages 13 to 16 used TikTok, on par with both Twitter (40%) and Instagram (41%). VSCO is another app that is capturing teen attention.

A lot of our athletes are actually sharing pledges and we have some fun activation on social, including Instagram and TikTok. We’re also spending a lot of time making sure that we can be as appropriate and geo-specific with consumers so we can offer the right solution at the right time.

This report will take a look at the key digital habits and personas across age groups in Canada.

TikTok has been the driving force—and the biggest beneficiary—of this trend. Our inaugural forecast for time spent with TikTok shows that among the five platforms we track, it is one of two for which daily time spent by US adults will grow in 2021. And while its usage among total US adults is still lower than that of Facebook, Instagram, and Snapchat, TikTok is already ahead of Twitter by this metric.

This quarter, we are adding TikTok to our social media update series, which analyzes key developments for marketers from the major social platforms.

August 2020: Expanded the availability of skin tone ranges in beauty search results from the US to the UK, Canada, Ireland, New Zealand and Australia. Pinterest Try on users can customize their lipstick choices based on these skin tones. Pinterest also said Try on now offers more than 10,000 lipstick shades, including those from new partners Nars, Clé de Peau and Thrive Causemetics. TikTok.

That's why I like TikTok so much more right now. I probably have logged into Instagram two times in the past four days, and I've been on TikTok probably 500 times.”. CREATOR SPOTLIGHT: TJ Black. @cloudtalk. Platform: TikTok. Focus: Music, Entertainment. Followers: 3.4 million. How did you get your start? I started on Vine, doing six-second songwriting clips.

Canada. Social Commerce Will Get Checkout in Canada in 2022. Transacting from Facebook and Instagram Shops in Canada requires linking out to retailer sites, still the most common form of social commerce in most markets. Checkout capabilities exist on Shops in the US, including payment solutions such as Shop Pay from Shopify, but not in Canada.

The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.

TikTok:. TikTok doesn’t share usage figures publicly, but several third-party sources have noted increased usage during the pandemic. TikTok added more than 12 million unique visitors in the US in March, reaching 52.2 million, according to Comscore data provided to us.

TikTok has also made several advances in its ad business, including launching a self-serve ad portal and a marketing partner program with nearly 20 certified and approved TikTok partners.

Facebook’s US and Canada ad revenues came in at $9.99 billion, up from $8.32 billion in Q3 2019. The US and Canada account for roughly 47.1% of Facebook’s worldwide ad revenues.

Douyin is a video-sharing platform similar to TikTok but designed for consumption within China. Like TikTok, Douyin is owned by ByteDance―and like TikTok elsewhere in the world, Douyin has grown rapidly among younger internet users. We believe it will see user numbers leap by 24.3% in 2020—more than triple the growth rate we projected before the pandemic (7.3%).