JUN 15, 2020
Tablet commerce will account for a diminishing share of retail mcommerce sales as a result, but growth in absolute tablet retail sales will continue to rise through 2024. Indeed, tablet commerce is more popular in the UK than in other comparable developed countries. Tablet commerce’s share of total UK mcommerce will be 36.7% this year; in the US, for example, that proportion will be 20.2%.
JUL 9, 2020
This year, 83% of time spent with tablets will be in apps, a big increase from a few years ago but still less than the 90% of smartphone time in apps. The higher browser percentage for tablets likely comes from their continued role in shopping, which remains a primarily web-based activity. The distinction between app and browser time, however, continues to blur.