It’s also designing really cutting-edge shoes and has a sustainability story. I think that's the real potential for brands. It's not necessarily just slapping an ad on it. It's bringing your brand story to the people that care about it and facilitating conversations about things you care about.”. Social Listening and Focus Groups.

Chandra has seen environmentalist sentiment leading consumers to apparel that can live on in someone else’s closet and away from what’s more disposable. “Now more than ever, consumers are aware of the impacts of fast fashion on the environment,” he said. Sales of secondhand apparel are rising steeply, according to research by thredUP, a major player in that sector.

As more retailers launch private label apparel lines, the notion that consumers are only open to more basic SKUs is debunked in our survey research for our “US Apparel Retail Features Benchmark 2022” report. Among US apparel buyers we polled in December 2021, denim/jeans was the No. 1 category where they would buy private label (41.2%).

Single’s Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales in 2021, according to the China e-Business Research Center. It is also changing the way consumers shop by showcasing new retail concepts such as the metaverse, nonfungible tokens, sustainability, and agile commerce.

“On this question of content regulation, we think that having platforms make decisions about all these things and in an uncoordinated fashion with different platforms having different postures, we think that’s not sustainable,” Chan told CBC News ahead of the hearing. “So we think that public rules by Parliament would help clarify these things and obviously apply across the internet.”.

Sustainability credentials must be improved upon and touted. People are more aware of environmental and sustainability issues than ever. They are also adept at spotting empty rhetoric. Retailers need to start making meaningful moves regarding sustainability. D2C and subscription commerce are potential growth engines for certain retail categories. These two models saw boosts during the pandemic.

D2Cs will also expand into new categories that are natural extensions of their brands—think men's grooming company Harry’s offering deodorant and shoe brand Allbirds selling apparel and socks. Beyond this, there will be a greater focus on aligning brand values.

Here’s a breakdown of the online and in-store features that apparel retail shoppers value the most, and a ranking of how 10 leading retailers stack up.

Analyzing return data can help retailers determine how much product to stock and reduce their environmental impact.

In July, the apparel and accessories category accounted for 53.3% of all posts and reactions to content across Facebook, Instagram, and Twitter—making it the category with the largest social media footprint, per Shareablee. 25.5%: How much we expect the apparel and accessories category to grow this holiday season, fueled by the return of in-person events.

Unlike some older generations, Gen Zers manage their money carefully, eschew conspicuous consumption, and have more fully embraced simpler and more sustainable practices.

Millennials care the most about sustainability and societal issues when it comes to shopping. Almost a third of millennials worldwide always buy the sustainable option where available; a further 4% wouldn’t buy the product or service at all if such an option wasn’t available, according to July 2021 data from Simon-Kucher & Partners.

And D2C furniture subscription service Feather, which recently expanded from New York and San Francisco to the Los Angeles area, may look to bring furniture flexibility and sustainability to more cities in 2020 as well. No. 9: Recommerce Repositions as Shoppers Get Comfortable with Secondhand Fashions.

The slow but sure “return to normal” phase of the pandemic has released pent-up demand for apparel, accessories, and beauty products. As a result, food and beverage and health, personal care, and beauty will be Amazon’s two fastest-growing ecommerce categories this year. 3 KEY QUESTIONS THIS REPORT WILL ANSWER. What is the outlook for Amazon’s US ecommerce sales growth in 2022?

In the UK, sites such as Thrift+ marry good-quality secondhand clothing and accessories with donations to charities. On the vintage side, Beyond Retro has expanded from physical stores to a booming internet trade, highlighting its sustainability credentials on its website.

TechStyle Fashion Group, a global fashion retailer that operates membership-based direct-to-consumer (D2C) brands—including ShoeDazzle, JustFab, Kate Hudson’s Fabletics and Rihanna’s Savage X Fenty—has become one of the fast-growing retailers with more than 5.5 million active members worldwide since it launched a decade ago.

Zuckerberg’s comments on metaverse commerce at the South by Southwest (SXSW) conference in March pointed to virtual fashion as the most compelling use case for NFTs. The appeal to fashion is clear, and traditional brands have found the biggest revenue-generating opportunities to date in NFT projects tied to apparel:.

Smart Home, Sustainable Home. As the need to address climate change grows more urgent, households are increasingly looking to smart home devices to become more sustainable. IoT technology can have a powerful impact on a home’s overall energy usage.

But paying podcasters large fees up front might prove to be more economically sustainable than paying a fraction of a cent every time someone streams a song, regardless if it is the first time a user heard a new song or the thousandth time they listened to an album this month.