OCT 28, 2020
Spain will be the worst-performing ad market with -14.0% growth, down from our June 2020 forecast of -8.2%. This drop moves Spain from 30th to last place among the markets we track. India’s control of the coronavirus does not seem to have improved over the course of Q3, and we now expect India’s total media ad spending growth to come in third-to-last place at -12.9%.
JUL 20, 2020
Spain will increase its sales by 22.9%, the highest rate in Western Europe and one of the fastest rates in the world. Meanwhile, the Netherlands will grow at 21.9%; Italy will rise by 20.5%. These countries were hard-hit by the virus and started at a lower ecommerce base than some of their European peers, enabling faster growth.