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    Report
     | 
    OCT 15, 2020

    An estimated 92.0% of internet users were active on social media in the month prior to polling, and time spent on social accounted for more than 3 hours per day on average, according to internet users’ own estimates. As in H1 2019, social media remained well ahead of broadcast TV in time spent. In most respects, ownership of advanced digital devices has hardly changed since 2019.

    Report
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    OCT 15, 2020

    Daily engagement with social media added up to 1:36, essentially identical to time spent with social in 2019. But penetration of social networking increased 2.9 percentage points, to 84.6%. Among newer digital devices, smart TVs were the clear winner in terms of popularity. Half (49.9%) of respondents owned a smart TV in H1 2020.

    Report
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    OCT 15, 2020

    Social networking is a case in point. About 90% of respondents ages 16 to 64 polled in H1 2020 had used social media in the month prior, according to GlobalWebIndex. But this year, time spent with social networks reached 3 hours, 26 minutes (3:26) daily, on average—11 minutes more than in H1 2019, and the third-largest slice of media time overall.

    Article
     | 
    MAR 10, 2021

    Roblox could become a brand advertising powerhouse: Brands flocked to video games for experiential marketing during the pandemic—but Roblox's lasting popularity with kids and its planned ad capabilities could keep it an appealing option even after lockdowns end.

    Report
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    OCT 15, 2020

    Time spent with print press (35 minutes daily, on average) remained higher than the 24 minutes devoted to online press. Social networks engaged more internet users in Israel than any traditional media format except TV. (GlobalWebIndex includes YouTube in its social category, which increases the metrics for penetration and time spent.)

    Report
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    OCT 15, 2020

    On the other hand, the time spent daily with social platforms averaged 1:50—almost an hour more than time devoted to video streaming, at 58 minutes. This may partly be because GlobalWebIndex includes YouTube in the category of social media. While digital behaviors are on the rise, takeup of many digital devices is lackluster, not least because financial and other pressures weigh on many consumers.

    Report
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    OCT 15, 2020

    Moreover, time spent with social actually fell in Brazil, Canada, China, Egypt, and the Philippines, to name a few. In many advanced economies—including Germany, Sweden, Spain, the UK, and the US—time spent with PCs and tablets still exceeds time spent with mobile devices, and by a large margin.

    Report
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    OCT 20, 2020

    The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.

    Report
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    OCT 15, 2020

    Social networking continues to expand its audience as well, with penetration hitting 86.0% of those polled in H1 2020. Respondents spent a daily average of 3:11 with social platforms, per GlobalWebIndex. YouTube is included in this social category, which tends to boost penetration and time spent.

    Report
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    OCT 15, 2020

    Social media also ranked third in terms of time spent, accounting for 3:14 daily, on average. This is no surprise, given the amount of social networking that takes place on mobile. It’s also relevant that GlobalWebIndex includes YouTube in its list of social media platforms; that likely increases penetration and time spent with the medium.

    Report
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    OCT 15, 2020

    Social networking was the one exception, estimated at 47 minutes, as the pandemic likely increased the time spent keeping in touch with friends and family via social platforms. Also, YouTube viewers likely contributed to that higher level of engagement, as GlobalWebIndex includes the video platform in its social media category.

    Report
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    OCT 15, 2020

    Time spent with broadcast radio was down slightly from 2019, while time spent with music streaming increased a few minutes to 1:23. Broadly speaking, the reach of digital video has overtaken that of traditional TV. Overall, 91.7% of internet users in Colombia said they had streamed video content of some kind in the month prior.

    Report
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    OCT 15, 2020

    Some 82.0% of respondents said they had used social networking sites or apps (including YouTube) in the prior month, and spent an average of 2:09 per day with social sites.

    Report
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    OCT 15, 2020

    Time spent daily with PCs and tablets jumped to 5 hours, 11 minutes (5:11) on average, while smartphone time climbed from 4:10 to 4:46. As those figures suggest, mobile phones are now a key access point for many media activities. Social networking is a prime example.

    Report
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    OCT 15, 2020

    Social networking accounted for the third-highest amount of average media time each day—and the highest for any specific activity—at 2:17. Some 88.0% of internet users polled had visited social sites or apps in the prior month. (GlobalWebIndex includes YouTube in its social network category, which tends to raise the level of engagement and time spent with social media overall.).

    Report
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    OCT 15, 2020

    (GlobalWebIndex does include YouTube among its social networks, which tends to raise the figures for social media reach and time spent.). Time spent figures may also tell us something about the video-on-demand (VOD) market in Russia. Average VOD time climbed from 44 minutes to 51 minutes YoY.

    Report
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    OCT 15, 2020

    Figures for time spent also highlight the growing popularity of digital video and audio. Internet users devoted an estimated 1:40 per day to online TV and video, and an additional 1:32 daily to music streaming. Social media also registered an uptick, as the share of internet users visiting social platforms at least once in the prior month rose from 88.7% to 90.9% YoY.

    Report
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    OCT 15, 2020

    In Portugal, 83.0% of internet users polled had used social media in the prior month and spent 2:23 per day on social. Only PCs/tablets and smartphones claimed more time on a typical day. (GlobalWebIndex includes YouTube in its social media category, however, so any respondents who use YouTube count as social network users.).

    Report
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    OCT 15, 2020

    Fully 84.2% of those polled had visited social platforms in the prior month—including nearly 79% of the oldest cohort. It’s worth noting that GlobalWebIndex includes YouTube in its social media category, which widens the reach of social beyond sites like Instagram and Facebook. Smart TVs and other digital devices are gaining fans.

    Report
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    OCT 15, 2020

    The time spent with online press (1:08 daily, on average) was substantially higher than the 43 minutes devoted to print press, though both had risen YoY. Respondents ages 35 to 44 were the leading consumers of all traditional media.

    Report
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    OCT 15, 2020

    More than 87% of UK internet users polled in H1 2020 had watched live TV in the prior month, and the average daily time spent with broadcast TV was relatively high at 2:37. Like last year, more than two-thirds of respondents had viewed TV shows they recorded at the time of broadcast.

    Report
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    OCT 15, 2020

    The average time spent per day with print media was 1 minute higher than in 2019, at 28 minutes, but online press claimed 39 minutes per day. Broadcast radio also maintained an enviable reach, at 83.2% of internet users, while time spent with radio averaged 1:49 per day.

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