This week, YouTube has rolled out an audio-first ad unit in beta, available via auction on Google platforms, including Google Ads and Digital & Video 360, on a CPM basis. Previously, ads running during music content on YouTube were supported by programmatic video ad buys on YouTube. YouTube US Ad Spending.

That also limits the viability of “eCPM floors” for networks. That is, ad networks have “ad zones” where they’re willing to buy ads, but they stop buying ads when the eCPM goes below a certain level. Facebook already said it will accelerate plans to move away from the waterfall in Facebook Ad Network in response to iOS 14, with all ads filled via bidding by Q2 2021.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

Publishers are the most exposed parties to third-party cookie loss, which will affect ad addressability, causing programmatic cost per thousand (CPM) pricing on the unidentified web to plummet. Publishers expect to increasingly leverage their own first-party data in a cookieless future. How are publishers evaluating new or proposed identity solutions?

The company also ran into a brand crisis during the 2019 holiday season based on a tone-deaf commercial that many on social media perceived as misogynistic.

In April, Digiday reported that YouTube publishers’ CPMs were down by more than 20% compared with earlier in the year. Subscriptions. With unemployment soaring and people’s disposable income down, there was a significant amount of cord-cutting this spring.

The topic of trust is especially germane in the digital era, where sources of news are more plentiful, the origin of news is more complicated to discern, and social media and search engines have emerged as primary disseminators of news.

Programmatic connected TV CPMs dropped 41.6% in the latter half of March vs. the beginning of the month, according to Adomik, a tech firm used by publishers to track ad monetization.