SailPoint Repositions to Meet Pandemic-Related Shifts. Q&A with Juliette Rizkallah, CMO at SailPoint Technologies. Since the pandemic, how are you ensuring that SailPoint’s brand is still relevant? We launched our brand positioning, “rethink identity” in March 2020, right after the pandemic hit. But it was important to see if that was still relevant to our customers.

Retail ecommerce sales in Western Europe rose by 26.3% in 2020, to €481.54 billion ($539.18 billion). The pandemic is fueling other shifts in the retail landscape, too, such as a greater focus on buying local.

Overall, Morning Consult found that several major US brands posted sizable declines in net trust, net favorability, and community impact among consumers in Europe in the wake of the coronavirus outbreak. More generally, Morning Consult noted a steep decline in the purchasing of both US and international brands by adults in Europe since the start of the pandemic.

Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022.

Live commerce is almost by definition a social media activity, but in first instance the traditionally nonsocial Alibaba properties led the way on livestreaming commerce. Eventually, however, everyone else jumped on the bandwagon, and the organically video-centric platforms like Douyin have an obvious edge going forward. The coronavirus. The pandemic cannot be ignored as a factor in 2020’s numbers.

Like several other digital retail trends, D2C has been further propelled by market conditions during the coronavirus pandemic. Shopify’s Q1 2020 earnings report noted that the number of new stores set up on its platform rose by 62% between March 13 and April 24, compared with the prior six weeks, while the number of new stores created in less than three days jumped by 85%.

With many screen-time rules in abeyance and distance learning replacing in-person school, teens and younger school kids are reaping the benefits but also seeing the limitations of what digital technology can do for them.

Global Social Network Users 2020: All Main Platforms Add Users During the Pandemic. A look back at Singles’ Day, and what retailers can learn from it. For the first time, more than half of China’s population will use WeChat.

The influencer marketing industry is changing, and the pandemic is propelling many of the major shifts in the market.

The number of monthly Instagram users in Western Europe will rise by 17.0% in 2020 to 132.8 million. That’s more than three times higher than the growth rate we had predicted before the pandemic (5.2%) and equates to 19.3 million new users from 2019.

Respondents had used at least one of the social media platforms in our study in the past 12 months. Respondents were sourced by a third-party sample provider to closely resemble the US population on the criteria of gender, age (18–74), and income.

The coronavirus pandemic and changes set to be implemented in the forthcoming iOS 14 are the latest shocks to an evolving app economy. This report will look at how these changes have altered developer monetization strategies and advertiser options.

US B2B digital ad spending in 2020 will grow 22.6% year over year amid the coronavirus pandemic. This report breaks down the market factors and B2B-specific considerations that are driving this increase.

The tumultuous events of 2020—including the global pandemic, recession, and Black Lives Matter protests—have exposed deep flaws in US society and disillusioned many consumers, especially younger ones.

Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

Today marks a big milestone at Insider Intelligence: We launched our new platform, unifying our two brands (eMarketer and Business Insider Intelligence) into a single online experience and expanded our Financial Services coverage. We also just published a report that’s been long in the making--and it happens to be our very first under the new brand.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.