The battle with established mobile app stores is brewing on a global level, as Japan, South Korea, and the EU crack down on monopolistic app store controls. Read more. 3. Meta has brick-and-mortar stores in store.

He has posited that Twitter has the potential to be the leading global platform for free speech, key to healthy democracies flourishing—but he’s a businessman first and foremost. Musk’s ability to envision products that consumers fall in love with cannot be understated. He’s on the record that spam, bots, and scams degrade the typical user experience.

ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.

Advertisements have driven record revenues for mobile games, and the global audience for video games as a whole is only getting bigger. According to a March survey from Deloitte, 96% of millennials, 96% of Gen Zers, and 89% of Gen Xers listed video games as one of their top 3 frequent activities. It’s not just in-game ads that are getting attention.

But now the investment community has really embraced ESG—environmental, social, and governance—and in the embracing of that, it's become important to corporations’ C-suites, and C-suite appointments are being made to manage ESG.

During Earth Month, US customers can tell Alexa to “grow a tree” to donate $1 to One Tree Planted in support of reforestation worldwide, per a company blog post. Amazon is donating $1 million to the organization to plant 1 million trees through the rest of 2022. This comes on the heels of the retail giant’s new eco-friendly Aware line, announced last month.

Brand marketers worldwide are most confident in their ability to measure return on investment (ROI) in social media marketing—64% are either extremely or very confident in this. Video online and mobile was the No. 2 most effective platform for measuring ROI (59%), while search and display tied for No. 3 (54%).

As technology continues to transform the banking industry, fraudsters are finding new ways to infiltrate banks, either directly or through the social engineering of their customers. The guidance from the LSB can help banks put controls in place—but the point of payment is too late to prevent the transaction. Social engineering changes the behavior of the customer well before the transaction.

If other social platforms want to mimic its success, they’ll have to find ways to create similar highly personalized experiences for users in ways that comply with tightening privacy and data regulations.

This simple reality is becoming more evident every day as channels like search and social reach their economic saturation points. When it comes to building awareness, the solution to cookieless media and growth beyond search and social has been sitting in everyone’s living room all along. TV can be an efficient part of your media mix, and for a lower spend than many are accustomed to.

The majority of US social buyers still order from retailer websites, rather than directly on social platforms. In December, 61.5% said they made their most recent social commerce purchase on the retailer’s site, while 38.5% reported doing so through the social network’s checkout feature.

TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It will have 60% more users than Snapchat and twice as many as Twitter this year.

3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.

And when applied to alternative data sources, they can grant visibility into companies’ environmental, social, and governance (ESG) vitals—enabling advisors to build ESG-focused portfolios that are tailored to individual client interests. Introduction.

Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

Around the world, Facebook is the most popular social app for livestream purchases. Among internet users who had bought a product via a social media livestream, 57.8% did so on the blue app. Meanwhile, 45.8% have made a livestream purchase on Instagram, and just 15.8% have on TikTok.

The news: TikTok may be driving trends across social media and digital video, but a new lawsuit against the platform and complaints from creators about reliability show that it isn’t free from the brand safety issues that plague other social platforms.

EV batteries need to chill: Waiting until EVs are ubiquitous will be too late to address battery flammability. Safety measures taken now will yield both social and economic benefits.