By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.

Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic

Samsung smart TVs will bring video games to users this year: The connected TV (CTV) manufacturer partners with several game streaming services in a move that could spur similar features from rivals.

Advertisers are increasing their upfront commitments, particularly for connected TV.

In a recent survey, 58% of marketers said they’ve shifted budget from linear TV efforts to CTV, illustrating how marketing strategy and spending are changing to accommodate this burgeoning channel.

About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.

Subscription over-the-top (sub OTT) video viewing has become one of the most common digital activities on Earth. We forecast 1.88 billion people worldwide will use a sub OTT service at least once per month in 2022. That figure has nearly doubled from just four years ago.

Many consumers in India are still waiting for cheap and reliable internet, and many still cannot afford smartphones, tablets, laptops, or smart TVs. The normalization of watching video digitally rather than via traditional TV also lags other markets. In 2022, only 32.8% of India’s population will watch digital video at all, much less pay for sub OTT access.