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  • Report
     | 
    OCT 15, 2020

    By contrast, smart home products—such as household security systems controlled via a mobile app—hadn’t gained much traction in Mexico. Barely one in 10 internet users polled in H1 2020 owned a smart home item, though penetration reached 15.6% among affluent respondents.

  • Audio
     | 
    MAR 31, 2020

    eMarketer principal analyst Victoria Petrock discusses how emerging tech innovations like social virtual reality, smart homes and 5G connectivity have shown new promise during the pandemic.

  • Report
     | 
    OCT 15, 2020

    Penetration of smart home products—such as household energy monitors or remotely controlled security systems—had also fallen, from 9.3% to 7.6%, though ownership did reach 10.0% among internet users in affluent homes. Smart wristbands did post a modest gain to 15.9% of internet users. But smartwatches joined the list of devices recording lower ownership in H1 2020, at 9.9%.

  • Article
     | 
    MAR 19, 2021

    Facebook’s hardware ventures—VR headsets, smart glasses, a home smart display, and a planned smartwatch—all exist within the broader context of Facebook’s real revenue source: monetizing user data for advertising. In this regard, Facebook stands to benefit financially from AR hardware that could unlock novel forms of intimate user data.

  • Chart
     | 
    SEP 23, 2020
  • Chart
     | 
    SEP 23, 2020
  • Report
     | 
    OCT 15, 2020

    Smart home products like remote-controlled energy monitors and video-enabled home security systems recorded a more dramatic increase, with ownership rising from 12.6% to 18.3% YoY. In many other countries, GlobalWebIndex recorded penetration closer to 10%. It’s also no surprise that usage was highest (24.1%) in the most affluent homes.

  • Report
     | 
    OCT 15, 2020

    But ownership of TV streaming sticks, smart home products, and smart wristbands remained low in H1 2020, at 5.3%, 5.1%, and 4.5%, respectively. In some of these cases, shares actually fell during the year. Even internet users in higher-income households showed little interest in these devices. Voice assistants are a different matter.

  • Report
     | 
    OCT 15, 2020

    Penetration of smartwatches and smart wristbands rose by a few percentage points year over year, to 14.3% and 12.7%, respectively. As in 2019, both devices were more likely to be found on the arms of New Zealand’s affluent consumers and those ages 25 to 44. Females also overindexed for ownership of smart wristbands. Similarly, smart home products are struggling to find buyers.

  • Report
     | 
    OCT 15, 2020

    Somewhat surprisingly, the greatest takeup of smart home products—such as energy consumption monitors or remotely controlled appliances—was among the youngest internet users, ages 16 to 24, at 10.7%. But these devices haven’t achieved significant market share overall, posting ownership of just 8.2% in H1 2020. The youngest internet users were also the foremost adopters of voice search.

  • Report
     | 
    OCT 15, 2020

    Penetration rates for smartwatches and smart home products were essentially unchanged from last year, at 6.6% and 5.0%, respectively. Social platforms contribute massively to digital (and total) time spent, though engagement seems to have lessened during lockdown. In H1 2020, 85.7% of respondents used social media within the past month and spent an average 2:40 per day with social sites.

  • Report
     | 
    OCT 15, 2020

    Just 7.3% of respondents had one this year; owners were concentrated among internet users ages 55 to 64 and those living in lower-income homes. Tablet ownership was up very slightly, at 50.5%. The share of internet users who owned a gaming console reached 41.9%. Smartwatches and smart wristbands also proved marginally more popular than in 2019, though penetration of both remained below 9%.

  • Report
     | 
    OCT 15, 2020

    Ownership of smart wristbands climbed from 3.3% to 4.0%. Smart home devices registered very limited appeal, too, at 4.1%. Intriguingly, voice search doesn’t seem to be expanding either. The share of respondents who had used a voice assistant such as Siri or Cortana in the prior month fell YoY, from 40.3% to 38.5%.

  • Report
     | 
    OCT 15, 2020

    Penetration of virtual reality (VR) headsets and smart home products—such as household energy monitors—declined very slightly as well. Ownership of smartwatches and smart wristbands rose to 18.0% and 10.6% of internet users, respectively, but again these changes were marginal.

  • Report
     | 
    OCT 15, 2020

    Smart home products, such as video-linked monitors enabling internet users to keep an eye on their property via a mobile app, have also made less progress than might be expected, reaching penetration of just 11.5% this year. Predictably, ownership was more common (16.8%) in affluent households. Singapore also continued to post relatively low ownership of game consoles in H1 2020 at 19.7%.

  • Report
     | 
    OCT 15, 2020

    Smart home devices—such as systems that enable people to keep track of household electricity consumption or activate appliances remotely—haven’t yet benefitted from similar momentum. As of H1 2020, barely one in 10 of those polled owned one. Penetration was slightly greater among internet users ages 16 to 34 and those living in high-income homes.

  • Report
     | 
    OCT 15, 2020

    Similarly, the share of internet users who owned a smart home product, such as a web-enabled energy monitoring system, slipped from 3.9% to 3.5%. Meanwhile, penetration of smartwatches and smart wristbands did rise marginally to 4.8% and 1.8%, respectively. Higher income correlated strongly with takeup of all these devices.

  • Report
     | 
    OCT 15, 2020

    Some 13.4% owned a smart wristband. But no other digital devices were owned by more than 10% of respondents. Only 6.2% had a smart home product, such as a remotely controlled security system.

  • Report
     | 
    OCT 15, 2020

    Smart wristbands didn’t benefit from a similar uplift, though; overall ownership stood at 14.7%. And as in H1 2019, just over 10% of internet users polled had a smart home product. More than 84% of internet users were active on social networks during the prior month, with usage fairly uniform across all demographic groups.

  • Report
     | 
    OCT 15, 2020

    Penetration of smart home products, such as energy consumption monitors, reached 10.9%, higher than smart wristbands at 10.0%.

  • Report
     | 
    OCT 15, 2020

    In H1 2020, only 7.9% of Argentina’s internet users owned smart home devices, such as web-enabled energy monitors. Just 7.8% owned a smartwatch. Similarly, penetration of smart wristbands was greater than in 2019 but still very low at 4.1%.

  • Report
     | 
    OCT 15, 2020

    And just 2.9% said they owned a smart home device, such as a home energy consumption monitor that could be managed via a mobile app. That share too was unchanged since 2019. Time spent may be a more revealing measure of current media habits. In H1 2020, internet users in Russia clocked up an average 3 hours, 18 minutes (3:18) per day with their mobile phones.

  • Report
     | 
    OCT 15, 2020

    Nearly 13% of internet users said they owned a smart home device in H1 2020, including one in 10 of the most senior age group. Smartwatch ownership climbed to 14.4% overall—though penetration among respondents ages 16 to 24 was double that of those 55 to 64. Overall usage of voice command tools such as Siri, Cortana, and smart speakers rose to 30.7% in H1 2020.

  • Report
     | 
    OCT 15, 2020

    This year, smartwatches, smart wristbands, and smart home products registered penetration rates of 13.1%, 10.5%, and 9.2%, respectively. As in 2019, affluents were more likely to own any of these items. Younger internet users are driving a broader transformation of viewing and listening habits.

  • Report
     | 
    OCT 15, 2020

    On the other hand, takeup of both smartwatches and smart wristbands stalled below 13%. Just 11.6% of respondents owned a TV streaming stick or similar device this year. The share owning a smart home product rose from 3.6% to 4.3%. Growing interest in smart TVs reflects a modest rise in digital video consumption.

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