Among teens in Germany, short-form video content and VOD are driving usage. Six in 10 teens ages 14 to 18 in Germany watched short-form content, according to a summer 2018 Deloitte survey. YouTube remained the most used video platform among teens in Germany, with penetration steadily increasing between 2016 and 2018, per MPFS and GfK.

August 2020: Instagram launched Reels, a TikTok-like feature that lets users in more than 50 countries create and view 15-second multiclip videos. When creating a Reel, users have access to a wide range of video editing tools, including a full library of AR effects. Pinterest.

In 2019, 94.5% of internet users in China will be social network users. That amounts to just 59.0% of the country’s population. This report covers the trends shaping the market, as well as our first-ever user forecast for the popular short-video platform Douyin and updated estimates for WeChat and Sina Weibo.

Short-Form Video. Many new internet users in China are exploring the web through video, especially short video, instead of images and text.

Almost half (46.8%) the population and more than two-thirds (67.8%) of video viewers will watch video on smartphones this year. There will be 17.7 million smartphone video viewers, accounting for the vast majority of mobile phone video viewing. What are the most watched digital video platforms in Canada?

This follows 97.5% growth in 2019, as the dynamic, short-form video platform drew in a huge number of users, especially children and teens. Growth will slow to single digits in 2022 as the app becomes heavily saturated among core younger users. “TikTok had a breakout year in 2019, and it is incredibly popular among teens at this point,” said eMarketer principal analyst Debra Aho Williamson.

Meanwhile, JD.com hosted 300,000 live steaming sessions and teamed up with Kuaishou for a 24-hour campaign, which saw the short-form video app rack up RMB1.4 billion ($202.6 million) in sales. While the point of the event was to ultimately drive sales, price was top of mind this year given that many consumers in China are still cognizant of their finances amid the pandemic.

Short-form video was hot. Any concerns from the beginning of 2019 about the staying power of short-form video apps—led by market leader Douyin (known as TikTok outside of China)—have been erased. Short-form video users in China continued to show strong growth. We forecast that the number of Douyin users grew 27.8% in 2019 to reach 442.6 million.

“Having built up their own programmatic video trading platforms in recent years, large video players such as Tencent Video, iQiyi and Youku Tudou are propelling programmatic video ad spending in China,” Shum said. “Newsfeed apps and short-form video apps like Toutiao and Douyin, which have more user-generated content, are in the earlier stages of commercialization.

This year, France will have more than 38 million digital video viewers and more than 25 million mobile phone video viewers. Close to four in 10 digital video viewers will watch Netflix in 2019, thanks to a growth rate of more than 33% compared with 2018.

Short-Video Apps. By the end of 2018, 78.2% of internet users in China had watched a short-form video via any device during the past six months, according to the China Internet Network Information Center (CNNIC). That’s equivalent to 648.0 million viewers. Several leaders have already emerged in the short-from video app category.

Tencent Video. Youku.

YouTube has been the OG for video creators for years, but now the social properties are making bigger inroads into this popular content format. That’s bringing new ways for marketers to work with creators on Facebook, Snapchat, TikTok and more.

Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.

Short-form content is adding considerable weight to the video time spent total with YouTube as the biggest contributor. May 2018 data from Comscore VMX indicated that an average of 18 hours per month are spent consuming short-form content among mobile YouTube viewers in the UK. This works out to a little more than 30 minutes per day.

Also, the Chinese-owned short-video app TikTok is a rising force throughout the world, and especially in Asia-Pacific, which made up 63% of its worldwide user base in Q1 2019, according to GlobalWebIndex. QuestMobile estimated that Douyin, as TikTok is known in China, had 486 million monthly active users in that country in June 2019, more than any other short-form video app.