Two fintechs powering circularity and resale of fashion and luxury items pitch sustainability while also edging their users into a tokenized economy.

Insider Intelligence spoke with Sally Bergesen, founder and CEO of Oiselle, a women’s running apparel brand that was started to create better performing athleticwear for professional and everyday runners.

On today's episode, we discuss which shopping channel will make the biggest splash in 2022, where augmented reality will be, and how much online shopping will grow next year. We then talk about Heinz's limited edition plantable labels and whether people will pay $700 for an A&W jacket. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

Fashion online resale platform sales will reach $30.63 billion by 2025, growing at an estimated 24% CAGR and representing 10% of all ecommerce apparel and accessories sales.

In China and the US, 59% of internet users are comfortable using secondhand clothing items, making those countries where the resale fashion economy is most ripe for growth.

Insider Intelligence spoke with Pooja Sethi, senior vice president and general manager of Resale-as-a-ServiceⓇ at thredUP, on how the retail ecommerce industry can enable consumers to buy secondhand clothing online.

Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.

On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Vans won a temporary injunction this week against Walmart to prevent the retailer from selling what the shoe brand calls “blatant knockoff versions” of its products. Adidas is suing fast-fashion giant Fashion Nova over the sale of a sneaker that the athleisure company alleges mimics the design of its iconic “Stan Smith” shoe, per Bloomberg.

Zuckerberg’s comments on metaverse commerce at the South by Southwest (SXSW) conference in March pointed to virtual fashion as the most compelling use case for NFTs. The appeal to fashion is clear, and traditional brands have found the biggest revenue-generating opportunities to date in NFT projects tied to apparel:.

Apparel and accessories (15.4% YoY growth): Consumers slowly emerging from their pandemic-lockdown cocoons made apparel and accessories the fastest-growing ecommerce category in 2021. It will continue to be a high-growth category this year, as new coronavirus variants and resurging cases have further delayed many weddings and other formal events, as well as return-to-office plans.

In the case of fast fashion, whose entire business model is predicated on encouraging people to constantly make new purchases, more radical solutions, like eliminating the use of petroleum-based materials and recycling unsold or deadstock fabrics, are needed if brands are serious about making a meaningful difference.

As more retailers launch private label apparel lines, the notion that consumers are only open to more basic SKUs is debunked in our survey research for our “US Apparel Retail Features Benchmark 2022” report. Among US apparel buyers we polled in December 2021, denim/jeans was the No. 1 category where they would buy private label (41.2%).

A class-action lawsuit filed in Florida last month said fast-fashion retailer Fashion Nova intentionally suppressed thousands of negative customer reviews to inflate prices and encourage purchases. The District of Columbia recently sued Grubhub for fraudulent marketing during the pandemic in order to raise revenues.

Apparel and accessories was the top-gaining category due to pent-up demand. With demand reinvigorated for new wardrobes for returning to the office and social events, apparel and accessories ecommerce sales surged 22.5% to $45.35 billion to make it the No. 1 category in terms of both growth and dollar figure.

For example, we started with yoga apparel and then yoga accessories, but when we branched out into skincare a year ago, we had to ensure that we stayed true to our values and who we were. It's all about ensuring that all our products are about mindfulness, and if we are not mindful about the ingredients, product story, and innovation that we put into our skincare, consumers will sniff that out.

Hims & Hers is adding its health & wellness products on fashion retailer Revolve’s site—we unpack how this fits into Hims & Hers broader healthcare strategy, and why telehealth vendors could be missing out on a massive opportunity by not catering to Gen Zers.

That’s especially true for categories like fashion and accessories where consumers may order multiple sizes, colors, or styles at once only to return the items that don’t fit or look right.

Apparel, accessories, and beauty will ride the “revenge shopping” wave. Pent-up demand for workwear, event wear, and an overall desire to upgrade aging wardrobes will fuel huge gains. Consumers will get back into the spirit of shopping as a social event to share with family and friends, bringing foot traffic back to malls and department stores.