(Another is privacy legislation, covered in our next trend.). This won’t be easy, though. Apart from interparty battles, we’ve already seen postelection infighting among Democrats about how broadly ambitious the government should be.

Marketers often combine social listening data with search data, and KitchenAid did this as well. It incorporated real-time data from Google and Pinterest searches, which, among other things, showed a 13-fold increase in searches on Pinterest for how to make bread and a 250% increase in Google searches for “easy margarita recipe” on April 4. Managing Organic Social Media.

We look at these trends and then we can incorporate that into our content, whether we're reposting from an influencer or looking at TikTok trends.

Programmatic advertising, ad targeting, dynamic creative, computer vision, voice control and smarter search have already turned the industry on its head, and newer tech is coming to make campaigns even more personalized and measurable. It will be critical for marketers to pay attention to developments in this area and consider how connected AI applications can improve their business.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

However, these trends put more pressure on the traditional TV side of their businesses. Streaming services have had more success during quarantine. In its Q1 earnings call, The Walt Disney Co. reported that Disney+ had 54.5 million subscribers worldwide.

This report covers key events in the digital video industry based on data, trends and business activity in Q1 2020. It includes our first-ever forecasts for YouTube TV and Hulu with Live TV viewers and new breakouts for YouTube demographics. KEY STAT: In the US, the number of people who watch live video content will increase from 136.4 million in 2020 to 154.7 million in 2023. Monetization.

Trend No. 3: Time Spent on Facebook Will Hit a New Low. The lack of enthusiasm for Facebook Watch is one factor underlying a downward trend in time spent on Facebook. This year, the amount of time US adult Facebook users spend on the property will fall to 33 minutes (0:33) per day, from 0:34 in 2019, 0:36 in 2018 and a peak of 0:40 in 2016.

The topic of trust is especially germane in the digital era, where sources of news are more plentiful, the origin of news is more complicated to discern, and social media and search engines have emerged as primary disseminators of news.

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

Twitter and other tech giants face corporate culture rifts: Reports of employee dissatisfaction at Twitter follow similar news from other major players, all during a tightening market for knowledge workers.

To give companies insight into key trends in the development and deployment of IoT projects, Business Insider Intelligence conducted its fourth annual Global IoT Executive Survey.

The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

General search engines like Google have benefited from the retail-related search trend, but not as much as Amazon. We estimate that Amazon’s net share of the US search ad market surged from 13.3% in 2019 to 18.6% last year and will continue rising through at least 2023. Meanwhile, we estimate Google lost more than 4 points of net search share last year and will lose almost as much again by 2023.

Snapchat launches Snapchat Trends. Snapchat Trends is a public social listening tool where users and advertisers can see and search for trending keywords, products, or topics among Snapchat users. Results are based on public Stories posted over the previous 30 to 90 days and are available in the US, Canada, UK, and Australia.

The eMarketer team deliberated extensively to select the 10 key digital trends to watch in 2021 from a list of 43. Which trends narrowly missed the cut? Here’s our first in a series of additional transformative developments that ought to be on your radar in the year ahead.

“The pandemic simply accelerated these trends as consumers adapted to fitness experiences without gyms as the focal point,” he said. All of that digital fitness probably isn’t hurt by the growth of food delivery apps, which are making caloric intake easier than ever for many.

To effectively understand and adapt to consumer shopping trends this holiday season, a measurement framework that prioritizes business outcomes is key.