DEC 9, 2020
At the same time, owned channels will benefit from the phasing out of third-party cookies and will place greater focus on marketing efforts with high returns on investment (ROI). Where will consumers go for their entertainment? Increasingly, they will be flocking to social media primarily for short-form entertainment, not commerce—which is still not ready for primetime.
JAN 25, 2019
In this Tech Talk Tuesday webinar, we discuss the strategy and capabilities that companies use to realize significant and sustainable ROI growth from personalization. You’ll learn how to lay the foundation for personalization, maximize opportunity and accelerate growth with AI to set your brand apart from competitors.
AUG 5, 2020
“Phrasee-generated language is based on scientific insight yet is human-sounding and tailored to eBay’s brand voice…we’ve seen significant engagement and ROI uplift ever since,” added Del Greco. In the US, eBay has enjoyed a 15.8% average open rate uplift and a 31.2% average click rate uplift, providing a consistent ROI on all campaigns.