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  • Article
     | 
    MAR 22, 2022

    Here’s how it works: The Kohl’s Card has zero fees and will let Kohl’s Rewards customers earn an additional 2.5% on top of their 5% rewards. New cardholders also get 35% off their first Kohl’s purchase within 14 days of account opening. Why it’s worth watching: As retail sales tick up, store cards are well-positioned to capture volume and build consumer loyalty.

  • Report
     | 
    MAR 31, 2022

    Rewards/loyalty points were the most valued feature in this category that was not related to shipping or returns. Retailers can drive repeat purchases from apparel consumers by including rewards as part of a paid or free program. Shoppers who pay retailers for memberships want free return shipping.

  • Report
     | 
    JAN 31, 2022

    Gen Z respondents were less inclined to save via membership programs but had an above-average interest in rewards and loyalty points. On the other hand, Gen Xers valued member discounts much more than any other generation, while baby boomers were less likely to value rewards and loyalty points. See the interactive Member and Account demand chart in the Appendix. No. 2 Checkout and Delivery Features.

  • Article
     | 
    MAR 23, 2022

    The card also fills an unmet need in the market for debit rewards. Fewer than 1 in 5 US consumers have debit rewards programs, and just 8% can earn points or cash back, per PYMNTS. Interchange and other fee rules make debit cards less lucrative for issuers and therefore make rewards harder to fund.

  • Article
     | 
    MAY 27, 2022

    The partnership also comes with the promise of “double points” available through both Ulta’s Ultamate Rewards and the Target Circle loyalty program. Walmart’s US partnership with UK prestige beauty retailer Space NK launched with online-only sales in March but will be followed by store collaborations in 250 US Walmart locations over the summer.

  • Article
     | 
    MAR 25, 2022

    Cardholders earn unlimited 1.5% cash back on all transactions and can qualify for Bank of America’s Preferred Rewards for Business program. The card can help build or improve cardholders’ credit. Bank of America will periodically assess account activity to upgrade qualified clients to other cards.

  • Article
     | 
    JUN 29, 2022

    Merchants can access and manage transaction data, balances, rewards, and other card information through PayPal’s platform. The benefits: The new card meets several needs for PayPal’s small-business clients. Financial services. Card popularity among SMBs is swelling alongside a cash flow crunch: 29% of US employer firms sought a credit card in 2021, per the Fed.

  • Article
     | 
    APR 4, 2022

    Mana is also offering rewards to people who sign up for the waitlist, at seven levels, with points and tickets to win prizes. Why this could succeed: Mana appears to have studied its target audience in depth. This is integral to successfully targeting affinity audiences who are passionate about a specific topic or interest.

  • Article
     | 
    JUN 17, 2022

    Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses. Samsung Wallet can also store passwords, select car keys, and digital home keys with the help of Samsung-owned home security system SmartThings.

  • Article
     | 
    JUN 7, 2022

    In the early days of the pandemic, Amex shifted its investment away from cardholder acquisition and toward strengthening its value proposition through updated rewards for streaming and grocery delivery services. Despite not being a focus, Amex still acquired more than 1 million cards per quarter, according to Squeri.

  • Report
     | 
    MAY 12, 2022

    To attract crypto card holders, providers should ensure their rewards programs and other card benefits are on par with fiat-based cards. Card programs overall are ramping up rewards offerings to stay competitive, so crypto-based ones need to do the same.

  • Article
     | 
    MAR 30, 2022

    More on this: The Victoria’s Secret Mastercard offers cardholders 5% back in rewards on Victoria's Secret and Pink purchases and 7.5% for gold tier loyalty members. The card also enables rewards outside of the brand: Customers earn 2% back on bonus categories like travel, dining, and streaming and 1% for all other purchases.

  • Article
     | 
    MAY 19, 2022

    Crypto.com Pay users who transact with Cronos can earn cash-back rewards—during the promotion period, they can get up to 10% cash back. Why it’s worth watching: The recent crypto rout—the market has lost 40% of its value in 2022 as of mid-May—will likely affect crypto payments adoption in the short term. But buy-in from major companies like Shopify should support long-term growth.

  • Article
     | 
    JUN 17, 2022

    Why this matters: Black consumers can be a powerful shopping base for brands, and our research suggests they will reward companies that get representation right. Black households spent 5.7 percentage points more of their annual expenditures on products such as food, clothing, and personal care than the US average in 2020, our Spotlight notes, citing US labor data.

  • Article
     | 
    FEB 25, 2021

    Offering a loyalty program is an effective way for retailers to acquire new customers, but it also fosters relationships for years to come. Setting up the framework, however, can be challenging—especially if retailers decide to handle everything in-house.

  • Report
     | 
    FEB 17, 2022

    By launching its branded delivery app, the company hopes to tie delivery customers back to the company’s rewards program and gather richer first-party data. “Within the app, there is a [sponsorship] program that highlights participating brands tied to relevant customer offers,” said Norman Hower, vice president and general manager of 7-Eleven Canada.

  • Article
     | 
    AUG 26, 2021

    Till introduced four new features that help tenants pay their rent with more ease and rewards them for on-time payments so landlords can get paid faster with fewer missed payments—making Till’s platform more useful.

  • Article
     | 
    APR 13, 2022

    US-based Horizon participants will be able to earn money from a $10 million creator fund that Meta set up to reward the most creative metaverse builder, Meaghan Fitzgerald, product marketing manager for Horizon, told The Verge. Meta’s move toward monetization is similar to in-app purchases from other platforms like Roblox, which lets creators sell items they craft for the game. What’s next?

  • Article
     | 
    APR 19, 2022

    This likely combined with rising gas prices—a common rewards category on co-brand cards—and relaxed COVID-19 restrictions to drive spending. What else is driving growth? Synchrony also notched strong growth in two other areas:. Digital purchase volume grew 20% annually and now makes up over 52.0% of Synchrony’s total.

  • Article
     | 
    JUN 16, 2022

    For companies in financial services, reward Black students’ educational achievements with easier access to financial resources and services. Recognize long-established community roots.

  • Article
     | 
    JUL 26, 2021

    Spending on travel and entertainment and goods and services saw strong growth driven by Amex’s rewards revamp—and the issuer can keep riding this wave by gearing rewards and solutions to younger consumers.

  • Chart
     | 
    FEB 14, 2022
  • Article
     | 
    MAY 28, 2021
  • Article
     | 
    APR 13, 2022

    As these brands scale their efforts across streaming and linear TV, they are consequently reaping rewards across their core key performance indicators (KPIs). And they haven’t had to make any concessions in how they track their dollars against outcomes. The lesson is clear: If you’re a growing brand, you must consider adding TV to your marketing mix.

  • Article
     | 
    NOV 2, 2020

    Home improvement retailer The Home Depot is continuing to build on its loyalty program to create more personalized in-store and online experiences.

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