Between 2020 and 2021, the number of CPG brands working with retail media networks to gain access to first-party data nearly doubled from 33% to 62%, according to an October 2021 survey by Merkle.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

More retailers are selling profitable ad space to other brands and CPGs—and deciding to expand their retail media networks to generate even more sales. In a recent survey, more than one-third of professionals said they anticipate ad revenue growth between 26% and 75%.

The online retail media landscape, however, is unique to each country and dependent on the market’s investment in physical distribution networks. Social platforms have benefited from the increases in digital ad spending.

Derek Daugherty, global sector head, FMCG/CPG & retail at YouGov, joins the conversation. Presenters:. Andrew Lipsman is a principal analyst at Insider Intelligence. Andrew focuses on retail and ecommerce. His recent coverage includes topics such as retail media networks, direct-to-consumer brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day.

Macy’s Media Network, launched in August 2020, is already generating more than $35 million annually with what CEO Jeff Gennette billed as “a new fashion and beauty publishing model” in a recent earnings call. Nordstrom began testing retail media in 2019 with off-site campaigns for brand advertisers.

Best Buy recently launched an in-house media company, joining Amazon, Walmart, The Kroger Co., and others on the retail media network bandwagon. “The world’s coming toward programmatic, and everyone wants a piece of it,” said John Goulding, head of strategy for the US at programmatic partner MiQ. We see retail media networks as the third big wave of digital advertising.

Use Retail Media to Drive Brand Awareness and Sales. While still nascent, retail media is on track to disrupt Latin America’s booming digital advertising industry. Since digital retailers know consumers’ behaviors best, retail media enables brands to reach consumers with the right message while they are in a buying mindset.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Advertising and Media. Retailers’ Embrace of Video Ads Will Push TV Networks to Up Their Game. As retail media networks evolve and embrace upper-funnel formats like display and video, TV networks will face growing pressure to make their advertising more accountable and measurable.

Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic

It’s likely innovation will resemble Cash App’s push into the space, which includes gifting and Lightning Network integration. However, an economic downturn could shift consumer interest in crypto. Stock trading: After retail traders more than doubled in 2020–2021, stocks could be another user engine for providers.

Kantar looked at ad spending across ad-supported video-on-demand (AVOD) services from October 2020 to September 2021 and came to a similar conclusion, ranking media and advertising as the largest ad spending industry. In both studies, media and entertainment outpaced categories such as automotive, retail, and finance, which account for a much larger share of total digital ad spending.

Spice brand McCormick has expanded its sourcing network to 85 countries to avoid being caught out by extreme weather and bad harvests. This strategy has also mitigated the impact of the war in Ukraine on its business, the company’s VP of global strategic procurement, Brant Matthews, told Supply Chain Dive.

5G networks are operating in over 60 countries as of early 2021. This report reviews what the arrival of 5G means and focuses on some of the critical applications that will make it revolutionary.

Delivery apps race to sign up retailers to their platforms: DoorDash, Uber Eats, and Gopuff each inked new deals to grow their retailer network and bring fast delivery to more customers.

A survey of 2,190 executives from nine countries, representing banking/financial, insurance, telecom, retail, HC/LC, and government, found that 67% of CEOs often prefer to make decisions based on their intuition and experience rather than insights from data analytics, per KPMG.

trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

Retailers take last-mile fulfillment into their own hands: Companies like Costco and Amazon are building their own logistics networks, to the detriment of FedEx and UPS.