The online retail media landscape, however, is unique to each country and dependent on the market’s investment in physical distribution networks. Social platforms have benefited from the increases in digital ad spending.

More retailers are selling profitable ad space to other brands and CPGs—and deciding to expand their retail media networks to generate even more sales. In a recent survey, more than one-third of professionals said they anticipate ad revenue growth between 26% and 75%.

Best Buy recently launched an in-house media company, joining Amazon, Walmart, The Kroger Co., and others on the retail media network bandwagon. “The world’s coming toward programmatic, and everyone wants a piece of it,” said John Goulding, head of strategy for the US at programmatic partner MiQ. We see retail media networks as the third big wave of digital advertising.

Use Retail Media to Drive Brand Awareness and Sales. While still nascent, retail media is on track to disrupt Latin America’s booming digital advertising industry. Since digital retailers know consumers’ behaviors best, retail media enables brands to reach consumers with the right message while they are in a buying mindset.

We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.

Advertising and Media. Retailers’ Embrace of Video Ads Will Push TV Networks to Up Their Game. As retail media networks evolve and embrace upper-funnel formats like display and video, TV networks will face growing pressure to make their advertising more accountable and measurable.

5G networks are operating in over 60 countries as of early 2021. This report reviews what the arrival of 5G means and focuses on some of the critical applications that will make it revolutionary.

Spice brand McCormick has expanded its sourcing network to 85 countries to avoid being caught out by extreme weather and bad harvests. This strategy has also mitigated the impact of the war in Ukraine on its business, the company’s VP of global strategic procurement, Brant Matthews, told Supply Chain Dive.

Kantar looked at ad spending across ad-supported video-on-demand (AVOD) services from October 2020 to September 2021 and came to a similar conclusion, ranking media and advertising as the largest ad spending industry. In both studies, media and entertainment outpaced categories such as automotive, retail, and finance, which account for a much larger share of total digital ad spending.

Delivery apps race to sign up retailers to their platforms: DoorDash, Uber Eats, and Gopuff each inked new deals to grow their retailer network and bring fast delivery to more customers.

A survey of 2,190 executives from nine countries, representing banking/financial, insurance, telecom, retail, HC/LC, and government, found that 67% of CEOs often prefer to make decisions based on their intuition and experience rather than insights from data analytics, per KPMG.

Retailers take last-mile fulfillment into their own hands: Companies like Costco and Amazon are building their own logistics networks, to the detriment of FedEx and UPS.

Ultimately, that could help grow its retail media ad platform, Walmart Connect. Walmart’s ad revenues will grow a massive 53.5% this year to $1.55 billion, per our latest estimates.

US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.

trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

Media Partners Asia. Meta (formerly Facebook). Niko Partners. Ookla. Temasek. The Economist Intelligence Unit. The Trade Desk.