NOV 5, 2019
Larger retailers are beginning to act more like digital media companies by leveraging their web traffic and first-party customer data into ad businesses.
MAR 15, 2021
Link Walls, vice president of digital marketing strategy at ChannelAdvisor, talks with Rimma Kats, executive editor at eMarketer, about how marketers should reevaluate retail media, ads on Amazon, and data privacy.
MAR 18, 2021
An April 2020 Verizon Media survey of US advertisers, conducted by Toluna and Advertiser Perceptions, highlights some other possible applications advertisers are already considering. More than half of respondents (56%) said they were already exploring real-time image processing for in-app purchases.
MAY 19, 2021
MAR 15, 2021
User-generated short videos are all over the internet, from TikTok to Instagram Reels to Triller, and the marketing opportunities are exploding. Here’s how the main venues compare across usage, paid advertising, organic and influencer marketing, and commerce.
OCT 7, 2021
OCT 4, 2020
One of the unique qualities of retail media advertising is the ability to use closed-loop attribution, tying ad engagements to sales. This is possible because the same company is running the ad and selling the product advertised. Brands often look to Amazon and Walmart.com because those sites facilitate closed-loop attribution—and with the ongoing disruptions to digital identity, this tool will likely provide even greater advantages to those who use it.
OCT 1, 2021
FEB 23, 2021
The mid-roll ads operate differently from pre-roll ads in order to ensure the livestreams are not interrupted. On Twitch, mid-roll ads run when a streamer triggers an ad break on their channel. YouTube also allows creators to manually insert mid-roll ads during their streams. On Facebook Live, the livestream continues while the mid-roll ad plays in a small floating window.
OCT 4, 2021
BetterHelp is by far the biggest US podcast ad spender, laying out $35.7 million in the first seven months of 2021—more than twice as much as the next-largest advertiser, ZipRecruiter, which allocated $13.6 million.
OCT 11, 2021
JUN 16, 2021
Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.
SEP 27, 2021
AUG 25, 2021
Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.
AUG 20, 2021
The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will continue growing from today’s accelerated base.
SEP 16, 2019
Influencer marketing is an important part of the marketing mix for most companies, especially those in the retail space. A survey conducted last September by Forbes Insights found that 30.5% of companies worldwide are increasing their focus on influencers as part of the advertising media mix.
FEB 3, 2021
FEB 1, 2021
JAN 29, 2021
More retailers are selling profitable ad space to other brands and CPGs—and deciding to expand their retail media networks to generate even more sales. In a recent survey, more than one-third of professionals said they anticipate ad revenue growth between 26% and 75%.
AUG 13, 2021
Looking ahead: We expect sustained growth in 2021, although the category will fall behind consumer packaged goods (CPG), retail, and entertainment. Though digital ad spending in the computing products and consumer electronics sector will begin slowing this year, it will maintain double-digit growth for at least the next few years, with a 13.3% rise in 2023.
AUG 12, 2021
Vice President, Growth
JAN 21, 2021
After a challenging 2020, which saw big shifts in how digital media was consumed and how marketing adapted, we anticipate five developments will have a lasting impact on Canada’s digital economy.
NOV 29, 2021
NOV 22, 2021
Retail Media’s Killer Data Drives It Mainstream for Brand Advertisers. Retail media, already one of the fastest-gaining segments in digital ads, is moving up the funnel to brand advertising and will disrupt the ad industry’s status quo. Targeting and attribution data driving the shift to retail media will power more upper-funnel ads.
JAN 1, 2021