5G networks are operating in over 60 countries as of early 2021. This report reviews what the arrival of 5G means and focuses on some of the critical applications that will make it revolutionary.

And even within an app like TikTok, there are different audiences, some of whom still watch the dance challenge videos that the app first became known for, but many others have moved into subgenres of content that more closely mirror their interests and hobbies.

Super app Grab is the food delivery leader in Southeast Asia, generating $5.9 billion in gross merchandise value from those sales in 2020.

In our inaugural forecast for time spent on TikTok, we estimate that US adult monthly users were on the app for 33 minutes per day in 2020. To put it into perspective, that’s more time than adult monthly users of Instagram and adult monthly users of Snapchat spent on those respective apps, and only 2 minutes less than the overall leader in this metric, Facebook.

Lean into retail applications to drive AR adoption. Some of the strongest use cases for AR are emerging in online and offline shopping settings. Retailers with operations in China should consider launching pilots for new store formats and technology that incorporates AR; they can then export viable ideas to operations overseas. Incorporate AR into shopping apps.

Facebook, motivated by the pandemic-driven shift to ecommerce, announced new shopping destinations within its most prominent apps, which launched throughout 2020. Called Facebook Shops and Instagram Shops, these are essentially discovery pages where users can scroll through feeds of shoppable posts and make purchases without leaving the app.

By offering a suite of different products through a single platform, these companies are becoming retail super apps on their own accord. Latin America. Super Apps Are Poised to Become the New Face of Latin America’s Digital Ecosystem.

Marketplace model: A super app can contain its own “app store” or catalog of products and services that customers can enable. This model is common to Asia’s super apps and can be an outgrowth of the value-added service model. The most popular super apps in Asia follow this archetype, growing from a handful of core features, like messaging and ecommerce, to millions of “mini apps.”.

The super app model is moving to the West and will upend how consumers interact with financial services. Banks must start preparing now to make the changing tide work to their advantage.

After Clover moved one of its partner’s apps directly onto the home screen of the POS devices used by merchants, downloads of that app increased tenfold in a day, says Dickerson. This opens the door to further initiatives like this. It also showcases how using data to increase targeting could grow adoption of value-added solutions and, in turn, the value providers can reap from offering them.

And small businesses might take advantage of app-based services like Venmo, which has formally moved into business payment acceptance, or Block’s Cash App, which all Block sellers can now accept. SoftPOS Will Bring Payments to More Sellers in Developing Markets.

In context, the Open App Markets Act, which targets how companies operate app stores with more than 50 million users, aims to ban app stores from forcing developers to use the stores’ payment systems. The battle with established mobile app stores is brewing on a global level, with Japan, South Korea, and the EU cracking down on monopolistic app store controls.

How should strategists in retail, travel, and other verticals take advantage of location data? WHAT’S IN THIS REPORT? This report reviews the size and structure of the location data market, looks at trends that will affect its growth, and gives suggestions for strategists in retail and related industries on how to adapt.

Square will finally make its super app play. As Square adds features and acquires businesses at a dizzying pace, Cash App Pay will bring it all together. The newly launched app merges its small business vendor and consumer Cash App ecosystems, allowing US vendors to accept payments made via the Cash App P2P payment platform.

Payments are set to break physical and digital borders in 2022. Innovations will make payments accessible across regions; super apps will address consumers’ financial needs all in one place; and lending will extend credit to once-inaccessible segments.

“Each app delivers diverse KPIs allowing us to spend our dollars across our brand goals, like brand awareness and retail traffic,” said Adam Grogan, COO at Greenleaf Foods. Video channels, including linear TV and online video, were also strong performers for brand lift, Grogan said. QSRs, a key channel for Gen Z food choices, were also key to its marketing strategy early on.

These lightweight “apps within an app”—similar in concept to WeChat Mini Programs—allow media and commerce app developers to provide an experience all within the platform. There’s a lot of potential, but it hinges on attracting app developers, brands’ willingness to invest in building into the platform, and user adoption of these experiences.

YouTube and TikTok are top video streaming apps among Gen Zers of all ages. YouTube remains the dominant platform when it comes to its sheer weekly reach, at 84% among Gen Z adults who use iPhones (Measure Protocol). While TikTok has fewer users overall, it holds the attention of its users for much longer.

It is also contemplating the metaverse—with ideas like itineraries accessed in virtual reality before buying—and travel retail applications. Spotify. Spotify uses AI for many purposes, including its pioneering personal recommendation model, which relies on semantic analysis. Magnus Friberg, data scientist at Spotify, said customer support is another area where the company is experimenting with AI.