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  • Report
     | 
    OCT 21, 2021

    Live TV, radio, and print media were still popular—though time spent with radio and print declined. About half of internet users ages 16 to 64 still engaged with print media regularly. In Q1 2021, 50.4% had read a print newspaper at least once in the previous month, and 49.5% had read a print magazine. Males were much more likely than females to read either.

  • Report
     | 
    OCT 21, 2021

    Most internet users engage regularly with live TV and radio, while print media has a more limited reach. Audiences for broadcast TV and radio remained robust in France. Some 92.4% of internet users ages 16 to 64 had watched live TV in the month prior to polling in Q1 2021, and 74.8% had listened to live radio shows.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio, like live TV, maintained a sizable audience. Broadcast radio reached more of the online population in Poland than in most other nations surveyed, at 82.7%. The share of respondents accessing music, audiobooks, or other audio content on digital platforms was effectively static at 62.3% in H1 2021, and live radio occupied 40 minutes more than music streaming on a typical day.

  • Forecasts
     | 
    FEB 8, 2022
  • Forecasts
     | 
    FEB 8, 2022
  • Forecasts
     | 
    FEB 8, 2022
  • Report
     | 
    OCT 21, 2021

    Radio was also very popular, reaching 81.3% of internet users in Q1 2021. Females, affluent and rural residents, and respondents ages 35 to 64 were more likely to tune in to live radio. Digital music and audio appealed more to younger web users in H1 2021.

  • Report
     | 
    OCT 21, 2021

    Amid burgeoning digital consumption, radio and print media are struggling to retain audiences. As in other countries, radio, print newspapers, and print magazines are gradually losing appeal for many internet users. In Q1 2021, fewer than 46% of those polled had tuned in to a live radio broadcast in the prior month, for example.

  • Report
     | 
    OCT 21, 2021

    In Q1, 4 in 5 respondents had listened to broadcast radio at least once in the prior month. As in the past, older internet users and those in higher-income homes were more likely to be radio listeners than younger respondents and those with lower incomes. Live radio was also more common in rural areas than in suburban and urban households.

  • Report
     | 
    OCT 21, 2021

    Penetration of broadcast radio may be dropping, as just 47.6% of the sample population had tuned in during the prior month. However, more than half of males were recent live radio listeners in Q1, as were respondents in the most affluent homes and those ages 35 to 44 and 55 to 64. In fact, uptake of digital audio has long surpassed broadcast radio.

  • Report
     | 
    FEB 3, 2022

    Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.

  • Report
     | 
    OCT 11, 2021

    The ad industry refers to digital radio as streamed radio stations from terrestrial and satellite radio providers, but our estimate also includes on-demand audio from online platforms untethered to radio stations. Our new definition, with a focus on audio and not just radio, aims to make it clear that our forecast captures digital audio ad spending more broadly.

  • Report
     | 
    OCT 21, 2021

    Older, affluent internet users remain the primary audience for live radio and print media. More than 58% of male internet users in Russia, and nearly 49% of females, had tuned in to broadcast radio during the month prior to the survey in Q1 2021. Among affluent respondents, 61.8% had listened to live radio, while engagement was far lower among the youngest adults, ages 16 to 24, at 34.5%.

  • Report
     | 
    OCT 21, 2021

    Digital audio’s reach also surpassed that of broadcast radio. Some 58.1% of the sample had tuned in to live radio programming in the month prior to polling. In contrast, 81.6% had listened to music, podcasts, or other digital audio content—and for longer periods of time.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio is less widespread in China than in most other countries. In H1 2021, just 46.8% of internet users had tuned in to live radio programs in the prior month. Time spent with those shows had risen, though, from 1:08 to 1:13 per day, on average. Social media and messaging are a near-universal habit.

  • Report
     | 
    OCT 21, 2021

    Most of the online population still tuned in to live radio and read print publications. In total, 74.8% of internet users ages 16 to 64 had listened to live radio during the prior month in Q1 2021. More than two-thirds (67.6%) had read a print newspaper during the same period, and almost as many (61.0%) had read a print magazine.

  • Report
     | 
    OCT 21, 2021

    Radio continued to enjoy much greater reach: Some 69.0% of male survey respondents and 61.0% of females had recently listened to broadcast radio programs as of Q1 2021. Time spent with radio was no higher than in H1 2020, however, at 1:09 per day, on average. Digital video and audio both grew their audiences in 2021.

  • Report
     | 
    OCT 21, 2021

    The digital audio market is evolving, but radio hasn’t gone away. The reach of broadcast radio shrank in many markets this year, but time spent with radio had hardly changed since 2020 or shifted by just a few minutes per day. Fewer internet users listened to online radio, audiobooks, and other digital audio content, as well.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio also maintained an enviable reach in Q1, at nearly 82% of internet users, while time spent with radio rose marginally to 1:55 per day. Radio listening was more widespread in middle- and higher-income households, and among respondents ages 45 to 64. About 82% of internet users still owned a PC, and nearly 55% had a tablet.

  • Report
     | 
    OCT 21, 2021

    Fewer than half (48.8%) of internet users had listened to live radio programming during the previous month in Q1 2021. And radio occupied less time than any other media activity respondents were asked about, at 43 minutes daily. That said, internet users ages 35 to 54, affluents, and those living in cities were more loyal. Time spent with all digital devices rose in 2021.

  • Report
     | 
    OCT 21, 2021

    Broadcast TV, radio, and print have maintained substantial audiences, though time spent with digital alternatives is greater. The share of internet users ages 16 to 64 in Malaysia who watched live TV in the month prior to polling rose very minimally between 2020 and 2021, from 79.9% to 80.2%. It saw a very slight decrease in time spent per day, however, to 1 hour, 45 minutes (1:45).

  • Report
     | 
    OCT 21, 2021

    Most other activities (including video streaming, print press, and digital press) took up less than 30 minutes, while gaming and broadcast radio consumed slightly more. Social networking, including messaging, was a notable exception, estimated at 50 minutes daily. Fewer than half the internet users polled in 2021 listened to live radio, or read either print newspapers or magazines.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio also reached fewer internet users in South Korea than in many advanced economies. Only 46.3% of internet users were recent listeners—and the average listening time was down YoY, to 31 minutes per day. Respondents in the 16-to-24 age bracket were least likely to engage with traditional radio, while usage was higher among males, older cohorts and in middle- and high-income households.

  • Report
     | 
    OCT 21, 2021

    More than two-thirds (67.5%) of internet users in UAE had listened to live radio programs in the month prior. Penetration correlated directly with age, ranging from 44.4% among 16- to 24-year-olds to 81.6% of respondents 45 to 54. Nearly 73% of internet users in affluent homes were also live radio listeners.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio enjoyed a much wider audience than print media in H1 2021. Nearly 77% of Ireland’s internet users had listened to live radio programs in the month prior, spending an estimated 1:12 per day—a time unchanged since 2020. Penetration remained above average among respondents in affluent and rural households and highest of all (more than 84%) among 45- to 64-year-olds.