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  • Forecasts
     | 
    FEB 1, 2021
  • Forecasts
     | 
    FEB 1, 2021
  • Forecasts
     | 
    FEB 1, 2021
  • Forecasts
     | 
    FEB 1, 2021
  • Report
     | 
    OCT 15, 2020

    Broadcast radio continues to do well in Saudi Arabia. The share of internet users tuning in to live radio programming in the previous month rose from 51.5% in Q1 2019 to 55.8% in Q1 2020, per GlobalWebIndex/Publicis Media. Yet digital audio is on the rise as well.

  • Report
     | 
    OCT 15, 2020

    By contrast, nearly 78% had tuned in to broadcast radio in the previous month. The 1:03 spent with live radio per day also surpassed the time spent with digital audio. Print newspapers are still an important medium in Israel and registered penetration of more than 65% in H1 2020. Fewer than 45% of respondents had read a print magazine, though.

  • Report
     | 
    OCT 15, 2020

    Similarly, broadcast radio has long seen competition from music streaming and other digital audio options. More than three-quarters (78.6%) of internet users listened to digital audio in the month before polling, with higher penetration among younger cohorts. Time spent with broadcast radio was down slightly from 2019, while time spent with music streaming increased a few minutes to 1:23.

  • Report
     | 
    OCT 15, 2020

    Internet users’ engagement with broadcast TV, radio, print newspapers, and print magazines declined in Indonesia between 2019 and 2020, GlobalWebIndex reported. Newspapers and magazines were hit especially hard, as penetration dropped below 50%. Radio fared better, with 53.1% of those polled tuning in during the previous month.

  • Report
     | 
    OCT 15, 2020

    Penetration of broadcast radio also declined by a few percentage points between H1 2019 and H1 2020, but radio did reach a larger audience than audio streamed from digital sources, at 77.7% and 75.1% of internet users, respectively. Time spent with broadcast radio was 1:11 daily, on average—a lower level of engagement than all other activities, except online and print press.

  • Report
     | 
    OCT 15, 2020

    Penetration of broadcast radio fell by just 1 percentage point year over year (YoY); for the first time, fewer than 60% of internet users had listened to live radio in the prior month. There were few major shifts in Russia’s device landscape, though tablets may be falling out of favor. In H1 2019, smartphones were already more widespread in Russia than PCs, and that was accentuated in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Radio has maintained greater reach—68.6% of survey respondents had recently listened to broadcast radio programs. That was 3.6 percentage points lower than in Q1 2019, but it’s worth noting that radio may have regained some listeners in late spring this year, as consumers sought up-to-the-minute information on the pandemic. Entertainment is a main driver of greater digital engagement and time spent.

  • Report
     | 
    OCT 15, 2020

    The reach of broadcast radio was not far behind, at 76.7% of those polled. As with live TV, that share was somewhat higher than in 2019. Penetration ranged from 84.3% in the oldest cohort to 70.4% among 16- to 24-year-olds. At least some of the increase was likely due to COVID-19 and residents’ desire to keep up with the latest news from trusted sources.

  • Report
     | 
    OCT 15, 2020

    In contrast to print media and traditional TV, broadcast radio reached a slightly larger share of the online population in H1 2020 versus last year. Some 83.5% had listened to radio programming in the prior month, spending almost an hour each day. This might mean that more consumers tuned in to live radio as a useful source of up-to-date information during the pandemic.

  • Audio
     | 
    APR 23, 2021

    On today's episode, we discuss the main concerns surrounding Clubhouse, how social audio might evolve, whether Instagram for kids will launch, the Facebook Oversight Board's upcoming landmark decision, why some consumers might start shopping inside songs, something that happened for the first time ever, and more. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.

  • Report
     | 
    OCT 15, 2020

    Broadcast radio and print media, including newspapers and magazines, all posted marginally lower penetration in Brazil in Q1 2020 compared with the prior year. That said, usage remained relatively high—73.2% of respondents had listened to radio shows, and 49.4% had read a print newspaper. Almost as many (47.9%) had read a print magazine.

  • Report
     | 
    OCT 15, 2020

    For example, two-thirds of 16- to 24-year-olds had listened to live radio in the month before polling in Q1 2020, and a similar share had read a print newspaper, per GlobalWebIndex/Publicis Media. But penetration rates for both newspapers and radio were nearly 20 percentage points higher among individuals ages 45 to 54.

  • Report
     | 
    OCT 15, 2020

    Time spent with music streaming has now surpassed time spent with broadcast radio, however. In H1 2020, respondents spent an average 1:13 daily streaming music, vs. 1:03 with radio. Ownership of advanced digital devices barely increased during the year. Penetration of smartwatches and smart wristbands rose by a few percentage points year over year, to 14.3% and 12.7%, respectively.

  • Report
     | 
    OCT 15, 2020

    Broadcast radio also held its own, though only 53.9% of internet users in South Korea were recent listeners—a share lower than in many advanced economies. Average listening time was up marginally to 35 minutes per day. Respondents in the 16-to-24 age bracket were least likely to engage with traditional print and radio formats, while usage was higher among older cohorts and the affluent.

  • Audio
     | 
    APR 19, 2021

    On today's episode, we discuss the Clubhouse competitors that keep emerging in the social audio space: Who are they, does their proposition make sense, and will they succeed? Tune in to the discussion with eMarketer forecasting analyst Peter Vahle and principal analyst at Insider Intelligence Jeremy Goldman.

  • Report
     | 
    OCT 15, 2020

    Almost 92% of internet users polled in Q1 2020 had watched live TV in the prior month, and two-thirds had listened to broadcast radio. In fact, penetration of broadcast TV and radio were greater than in H1 2019. Print media is suffering, though. Readership of print newspapers and magazines dropped more than 7 percentage points YoY to 64.3% and 57.5%, respectively.

  • Report
     | 
    OCT 15, 2020

    The appeal of broadcast radio also remains relatively broad; 66.5% of those surveyed in Q1 2020 were recent listeners. However, average time spent each day with live radio, at 46 minutes, had fallen by 7 minutes since H1 2019. Few internet users own advanced digital devices, though affordability is likely an issue for many.

  • Report
     | 
    OCT 15, 2020

    Over 80% of web users surveyed had listened to broadcast radio in the prior month. Nearly two-thirds had read a print newspaper, and 59.1% had read a print magazine. All those values were essentially unchanged since H1 2019. Time spent with both radio and print press had declined slightly, however. Smartphones were more widespread in 2020, while the appeal of tablets and PCs may be waning.

  • Report
     | 
    OCT 15, 2020

    Broadcast radio consumption rose by almost 3 percentage points in H1 2020. Nearly 82% of internet users listened to live radio programs during the prior month, spending an average 1:12 per day. As in 2019, penetration was above average among internet users in affluent and rural households and highest of all (over 91%) among 45- to 64-year-olds.

  • Report
     | 
    OCT 15, 2020

    In Q1 2020, 76.3% of internet users ages 16 to 64 listened to broadcast radio in the month prior to polling. Higher penetration correlated directly with rising age and income, but was highest of all in rural areas, at 90.1%.

  • Report
     | 
    OCT 15, 2020

    Broadcast radio is also occupying less of internet users’ time but has kept its audience. Nearly 79% of males polled in Q1 2020 and 74.4% of females had listened to live radio in the previous month. Those programs claimed 1:16 daily. Live TV seems to be holding its own, but video streaming and paid-for video services made significant gains year over year.

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